As we step into 2024, many marketing professionals are finding an increased difficulty in driving Return on Investment (ROI) up and Cost Per Lead (CPL) down.

Discover seven cost-effective strategies to drive business growth in 2024. This guide explores customer-centric approaches, personalization, content marketing, emerging technologies, omnichannel marketing, data-driven decisions, and utilizing owned channels, with a special focus on leveraging email signatures.

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7 cost-effective strategies to drive business growth in 2024