Videos

Intent to revenue: Leveraging intent data to boost your bottom line

  • cx
  • Marketing
  • personalization

25 September 2024

0 min read

Buyer intent data has become an essential part of creating a successful GTM strategy - enabling businesses to achieve greater results, more efficiently.

Why waste money on prospects who aren’t actively in-market? Join speakers from G2 and Exclaimer as they explore the ways in which intent data can boost the impact of your sales and marketing workflows – enabling you to hit your revenue goals.

Watch this webinar to:

  • Discover the different types of intent data and how you can integrate them into your GTM strategy

  • Learn how to identify critical signals and incorporate them into your existing workflows (without investing in more tools)

  • Get actionable tips on how to better customize marketing messages, enhance targeting, and improve conversion rates

Paul Gilhooly

VP, General Manager, EMEA, G2

Paul Gilhooly is a seasoned revenue leader with a decade of experience leading SaaS sales teams. Passionate about coaching and implementing processes that will drive growth, he has a proven track record of building high-performing teams.

Paul played a crucial role in establishing 6Sense's EMEA presence and he now brings his expertise to G2, as VP and GM of EMEA, where he continues to drive sales excellence and market expansion

Lacey Gaitan

Director of Growth Marketing, Optimove

Lacey is Director of Growth Marketing at Optimove, a customer-led marketing platform. Lacey is a results-driven marketer with more than 13 years of experience driving marketing-impacted revenue.

With a background in technology, Lacey is passionate about improving strategy, collaboration, and process. Her customer-centric approach focuses on ABM, MarTech stack optimization, and multi-channel campaigns.

Carol Howley

CMO, Exclaimer

Carol is the CMO at Exclaimer, an email signature software platform. She is a senior leader backed by over 15 years in the digital and technology space for established businesses and start-ups.

Coming from a background in product marketing, brand development and demand generation, Carol is hugely passionate about building strategy, storytelling, bringing products to life for consumers and driving growth.

Related articles

See all
Image Placeholder
Guides

How to use allbound: A unified approach to sales and marketing

Discover how allbound strategies integrate marketing and sales to enhance customer engagement and business growth through coordinated efforts.

Read more
Image Placeholder
Videos

Balancing brand with demand: Your next marketing channel is sitting in your inbox

Learn how email signatures can play a significant role in reinforcing your brand and enhancing customer loyalty.

Read more
Image Placeholder
Blog

How to use allbound engagement to improve buyer experiences

Boost buyer satisfaction by aligning marketing and sales with allbound engagement, improving collaboration and personalized approaches.

Read more
Image Placeholder
Guides

How to use allbound: A unified approach to sales and marketing

Discover how allbound strategies integrate marketing and sales to enhance customer engagement and business growth through coordinated efforts.

Read more
Image Placeholder
Videos

Balancing brand with demand: Your next marketing channel is sitting in your inbox

Learn how email signatures can play a significant role in reinforcing your brand and enhancing customer loyalty.

Read more
Image Placeholder
Blog

How to use allbound engagement to improve buyer experiences

Boost buyer satisfaction by aligning marketing and sales with allbound engagement, improving collaboration and personalized approaches.

Read more