The brand-demand connection: Your secret 1:1 email marketing weapon
5 August 2024
B2B marketers are always on the hunt for fresh ways to communicate their messages, and surprisingly, the perfect channel is right in their inbox. With budget cuts, a rapidly changing digital landscape, and shifting buyer behaviors, 86% of B2B marketers are embracing personalized 1:1 marketing, particularly through email.
As marketers strive to blend brand-building and demand-generating activities into their email strategies, this webinar will explore how tailored messages for specific accounts can boost brand perception and drive demand, leading to more effective marketing results.
Join Ashley Topping from Exclaimer, Sofia Silva from Reachdesk, and EJ Oelling from 6sense as they provide valuable insights on:
The vital connection between brand building and demand generation
Strategies for creating a brand that inspires demand
The importance of 1:1 communication in today’s marketing landscape
How to effectively target and engage key accounts with ABM strategies
Best practices for personalizing customer interactions through email.
