Blog

Unleash the potential of your Salesforce data with Exclaimer's new integration

24 January 2024

0 min read

In a world where personalized communication is king, reaching the right audience with a tailored message is crucial. We're excited to introduce a game-changing feature that brings precision targeting and personalization to your email signatures. Our integration with Salesforce ensures that every email you send resonates with your audience, promoting engagement and leaving a lasting impact.

Getting personalization right can have a big impact on the success of a business. In fact, companies that get personalization right have 40% more revenue potential compared to those who don’t.

To help get your email signature messaging personalized and on-point, we've teamed up with Salesforce to simplify targeting in your email signatures. The new integration lets you pull your recipient lists from Salesforce into Exclaimer and gives you more control over the customer journey, providing a more customized experience. Use this to send targeted banner content to prospect lists, or for webinar and event follow-up materials and calls-to-action.

Naimh Bennett

Content Marketing Manager

Naimh is a seasoned marketer of 12 years, including in SaaS and tech. She’s an expert at simplifying complex technology concepts, bridging the gap between IT and marketing. Naimh specializes in turning tech speak into actionable insights, helping marketers get the most out of their tools and technology.

Let's explore the details of this new Exclaimer and Salesforce integration.

This integration facilitates precise targeting in email signatures. By integrating with Salesforce, you can select your recipient lists from Salesforce and target those lists in your signatures, helping elevate the impact of every interaction with your signatures. This new feature provides you with:

1. Easy integration

Connect Exclaimer with Salesforce to quickly access recipient lists, ensuring your messaging hits the mark every time.

2. Targeted signatures

Direct banners to specific Salesforce lists, boosting engagement through personalized communication tailored to your audience.

3. Enhanced engagement

Address the right audience for increased engagement with your recipient-based targeted lists.

The ability to tailor your messages is the foundation of any marketing campaign. And being able to do so with a simple integration will allow you to get time back in your day.

With this new feature you’ll be able to decide which recipients get certain signatures based on the attributes that you determine to be important.

How to access the Salesforce integration

Subscribers to our Pro plan can log in to our signature designer and enable this new feature from the Integrations section of the Configuration options. Alternatively, head over to our Knowledge Base to learn more about the setup process.

If you’re on our Starter or Standard plans or our legacy Signature Management Cloud package and are looking to upgrade, get in touch with our sales team.

Not an Exclaimer customer? Start a free trial or book an online demonstration so you can start using our Salesforce integration with your email signatures.

See all