Press Releases
Nearly half of UK consumers already question whether messages are genuine as EU AI Act deadline forces AI disclosure
Exclaimer research lands ahead of the EU AI Act's Article 50, which from 2 August 2026 requires businesses to disclose when a customer is talking to a chatbot or AI system rather than a person
As AI use rises, over four in ten consumers question whether messages are genuine, Exclaimer research finds
Survey of 2,000 UK and US adults finds AI and communication overload are changing how consumers trust and act on important information, with email emerging as the preferred channel for messages that matter






