Blog

Boost your social media with Social Feeds for email signatures

9 January 2024

0 min read

You asked and we listened. You can now boost your social media with Social Feeds for email signatures. Direct your audience to content on your Facebook feed and supercharge engagement with every email you send.

It’s now common for businesses to use icons in their email signatures that link to their social media channels. Doing this helps bring stakeholders to your social platforms and is an important part of the omnichannel marketing experience.

If you’re ready to stand out from your competitors and give your email signatures a fresh, new feel, try adding Social Feeds.

Get ready to:

  • Display your three latest Facebook posts to those who already know and trust your brand, allowing you to strengthen your connections and increase your online community – on average fully connected customers are 52% more valuable.

  • Energize your email signatures so they’re more visual, professional, and interactive. By offering a sneak peek of your social posts, you can pique the interest of a larger audience, drive more clicks, and make your marketing budget stretch further.

  • Get a better understanding of what posts perform well and which messages resonate with your audiences with Social Feeds analytics.


Exclaimer Social Media Manager, Sally Bellis, speaks about the impacts this feature will have on Exclaimer’s social media marketing:

“As a social media manager, I’m incredibly excited to get social feeds into our email signatures for two reasons.

“Firstly, adding our social feed to every employee’s email signature will allow us to transform all of them into vocal advocates for our company, giving our online presence and engagement a huge boost. It also means we can identify exactly who’s clicked on our social posts, giving us insights into which content resonates with our target audiences.

“In a world where every marketing dollar counts, this new feature gives every business the opportunity to really drive social engagement with a channel they already own.”

Building and nurturing your social media communities can help:

  • Improve customer engagement: Social media helps build relationships with your customers, engaging with them on a more personal level. By responding to comments, answering questions, and taking part in conversations, you can show your customers that you value their feedback and what they have to say.

  • Increase website traffic: Social media helps you drive traffic to your website to generate more leads or sales.

  • Build brand credibility: By sharing inspiring and helpful content on social media, you can build your brand’s credibility and show yourself as an expert in your field.

How to access Social Feeds

Subscribers to our Pro plan can log in to our signature designer and enable this new feature from the Integrations section of the Configuration options. Alternatively, head over to our Knowledge Base to learn more about the setup process.

If you’re on our Starter or Standard plans or our legacy Signature Management Cloud package and are looking to upgrade, get in touch with our sales team.

Not an Exclaimer customer? Start a free trial or book an online demonstration so you can start adding Social Feeds to your email signatures.

What’s next?

We’re working on more social media integrations that will be available in Social Feeds soon. We’ll also be adding more analytics to give you even deeper insights into how your social posts are performing within your signatures.

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