How Prodata supports 160+ customers with 46,000 Exclaimer licenses without adding IT workload
29 July 2025
0 min read
This South African distributor uses Exclaimer to simplify IT, strengthen brand consistency, and grow recurring revenue while keeping support needs close to zero.
| Industry | Size | HQ |
|---|---|---|
| ICT Distributor | 25 employees | Constantia Kloof, South Africa |
At a glance
Prodata is a value-added distributor headquartered in Johannesburg, delivering cloud and IT solutions across Africa and the Indian Ocean Islands. Since 1992, it’s built a reputation for long-term customer relationships, a channel-first approach, and low-touch software with real impact.
Today, Prodata manages more than 46,000 Exclaimer licenses across 160+ active customers, making it one of Exclaimer’s most established global distributors.
By integrating Exclaimer into its Microsoft 365 stack, Prodata helps customers reduce IT workload, maintain brand consistency, and generate steady recurring revenue without increasing support tickets or complexity.
The challenge: Manual signature management wasn’t scaling
Before adopting Exclaimer, Prodata relied on an in-house email signature tool built on a Linux gateway. It worked for a while, but growing demand from Microsoft customers made it hard to keep up.
“We were getting more and more requests to centrally manage signatures, especially for on-prem Exchange,” said Jay Bradley, Managing Director at Prodata. “Formatting, disclaimers, updates—none of it was scalable with that setup.”
IT teams had to manage signatures using PowerShell scripts and device-specific configurations. Every update meant another ticket, another fix, and more wasted time. Branding suffered. So did productivity.
“There was no way to manage email signatures across regions or devices without pain,” Jay added. “We knew we needed a better way, and fast.”
The solution: Centralized control with no ongoing admin
Prodata replaced its internal tool with Exclaimer and never looked back. Exclaimer is now a core part of its go-to-market offering, giving IT teams full control and giving marketing a consistent brand experience.
“Signatures can be designed in under 15 minutes and deployed across an entire organization in five,” said Lesley Gore, Services Manager at Prodata. “There’s no software to install. No training needed. It just works.”
Prodata typically leads with Exclaimer’s IT benefits: centralized control, fewer support tickets, and compliance automation. Many customers also expand usage to include marketing banners and embedded social feeds.
“IT teams come to us with their email signature challenges,” Jay said. “But what keeps them using Exclaimer is how easy it is to scale, support, and use across departments. That’s what makes it stick.”
“And we don’t get support calls about Exclaimer,” Lesley added. “That’s the difference. Once it’s set up, it doesn’t come back to us. It frees up our team and us focused on delivering value.”
The results: Faster rollouts, zero-ticket deployments, and sticky recurring revenue
Since adopting Exclaimer, Prodata has seen measurable business impact:
160+ active customers: All deployed and supported directly by Prodata.
46,000+ licenses under management: With strong renewals and long-term retention, including customers since 2016.
Zero support debt: Signature updates no longer generate IT tickets or manual fixes.
Fast deployment: Most rollouts are live within minutes, with Prodata offering installation support and training with every sale.
Seamless cloud migration: On-prem customers have transitioned to Exclaimer’s cloud solution with no disruption.
Recurring revenue growth: Now one of Prodata’s most reliable annuity products.
Improved deal velocity: Exclaimer helps close Microsoft 365 sales as part of a bundled offer.
Why Prodata recommends Exclaimer
“Exclaimer helps us get deals over the line,” Jay said. “It’s easy to sell, easy to run, and we never have to chase it. Once customers are on Exclaimer, they stay.”
Lesley added:
“It solves the headaches IT teams deal with every day—broken formatting, missing disclaimers, inconsistent signatures. With Exclaimer, that all disappears.”
The partnership extends beyond sales. Prodata has supported Exclaimer’s roadmap through QA testing and early feedback, and continues to act as a key regional voice for the brand.
“We’ve worked closely with the product team over the years,” Jay said. “That gives us confidence in what we’re offering, and our customers trust that.”
Add Exclaimer to your channel offering
Exclaimer makes it easy for distributors and resellers to offer email signature management that’s fast to deploy, simple to support, and built for recurring revenue.
