BCN’s unified approach to brand continuity with Exclaimer

In the world of technology, staying true to your brand across every communication can seem like an impossible task. But for BCN, this challenge became an opportunity to shine, thanks to Exclaimer. This case study reveals how BCN’s IT and marketing teams aligned to not only achieve brand consistency with ease, but to also elevate their marketing strategies. 

The challenge: Consistent branding across all teams 

Imagine trying to orchestrate a symphony where every musician has their own sheet music. The result would be far from harmonious. This is the challenge that BCN faced with their email signatures. Carly Woodward, BCN's Head of Information Security, with a history in working with Microsoft Exchange, knew from a long-standing relationship with Exclaimer that the solution would support all their email and brand consistency needs, as well as tick all their boxes for security. 

The solution: One central place to manage email signatures 

Carly says, "It saves so much time. You don’t have worry about individuals setting up their own signatures. It creates a unified approach." More than that, Exclaimer has grown alongside BCN, evolving from an on-premises software to a cloud-based solution, supporting BCN's growth trajectory. 

Marketing magic  

Adding insights, Rowan Gill, Head of Marketing at BCN, highlighted the magic of Exclaimer in action. For National Security Month in October, a simple signature change via Exclaimer played a significant part in their multi-touch campaign, driving traffic and raising awareness amongst their customers. This ease of use from a marketing perspective highlights Exclaimer's value as a tool not just for IT, but for a cohesive brand narrative through campaigns, as well as multiple mergers and acquisitions. Exclaimer supported these acquisitions by bringing them into the BCN brand with ease and consistency during migration through unified email signatures. 

Furthermore, BCN's commitment to leading technology is evident in their rigorous selection of Exclaimer as their go-to solution. "We're a leader in tech, and we only work with the most reputable providers like Exclaimer," Rowan notes. This isn’t just reflected in BCN's internal use but as an MSP, they’ve picked Exclaimer as their email signature software for their own customers. 

Collaboration at its core 

One important asset that Exclaimer gives BCN is the collaboration between marketing and IT. While the marketing team takes charge of design, ensuring every signature matches the BCN brand, IT focuses on the gears turning behind the scenes. This alliance ensures that every email reflects BCN's commitment to professionalism and quality. 

A testament to partnership and technology 

BCN’s experience with Exclaimer is a story of how technology can smooth the path for collaboration and brand consistency, all while elevating security measures, and turbo-charging marketing efforts. It stands as proof that with the right tools and a clear vision, maintaining a unified brand voice across all platforms isn't just possible—it's a breeze.