How Experlogix united marketing and IT with centralized, compliant email signatures
HQ:
South Jordan, Utah, United States
Industry:
Software Development
Size:
215 employees
Background
Experlogix builds purpose-built digital solutions that simplify sales processes, with low-code and no-code configurability for buyers, clients, distributors, and dealers.
Before Exclaimer, Experlogix's marketing team struggled to keep email signatures on-brand, while IT wanted a uniform standard applied across the company. The sales team found setting up and deactivating signatures tedious, which meant signatures often carried outdated or incorrect details. Experlogix also needed a solution that could introduce signatures quickly during company acquisitions, and a vendor whose own certifications met its compliance requirements.
Before & after
Before
Inconsistent, off-brand email signatures across the sales team
Manual setup and deactivation of signatures, leading to outdated or incorrect details
No streamlined way to introduce signatures for employees joining through acquisitions
IT needed a vendor whose own certifications met existing and future compliance requirements
After
Consistent, branded email signatures managed centrally
Sales no longer sets up or deactivates signatures manually
Dedicated signatures created quickly for employees joining through mergers
User access permissions defined by Experlogix itself, a capability it didn't think it could achieve before Exclaimer
Exclaimer's own ISO and SOC certifications helped Experlogix become a SOC-compliant company
Experlogix's challenge
Before Exclaimer, keeping email signatures consistent and compliant was a shared problem for marketing and IT.
The team faced several issues:
Inconsistent branding: Marketing had no reliable way to keep email signatures on-brand across the sales team.
Manual signature management: Sales had to set up and deactivate their own signatures, a tedious process that often left signatures outdated or incorrect.
Acquisition complexity: When Experlogix acquired another company, it needed a fast way to introduce signatures for new employees joining from the former organization.
Compliance requirements: IT needed a vendor that met existing and future compliance standards, including ISO and SOC.
Experlogix needed one platform that let marketing manage branding centrally, gave IT the compliance credentials it needed, and took the manual work off sales.
The results
100%
brand consistency
Minimal
IT overhead
Zero
manual signature setup
How Exclaimer helped
Experlogix's team was already familiar with Exclaimer; Brady Holt had used the platform at a previous company. With Exclaimer, Experlogix can:
Give sales a choice of branded, on-brand email signatures without setting them up or deactivating them manually
Create dedicated email signatures for employees joining through acquisitions, to announce mergers to their networks
Define user access permissions for signature management across teams, a capability Experlogix didn't think it could achieve before Exclaimer
Run event promotions and internal announcements through email signatures
Work with a vendor that itself meets ISO and SOC compliance standards
Hand signature design off to marketing, with little ongoing IT involvement needed
