Hegeman Bouwgroep's innovative transformation with Exclaimer

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In an industry where precision is paramount and consistency is synonymous with brand identity, Hegeman Bouwgroep, a leading construction firm based in the Netherlands and boasting a robust team of 130 professionals across four regional offices, met a significant challenge.  

With many employees working across different construction sites, it was obvious they needed a way to keep their brand consistent and accurate on business email. Also, the company was looking for a creative solution to improve their hiring process, vital for continued growth and operational success.  

The challenge: Tackling brand consistency and recruitment challenges 

Hegeman Bouwgroep's operations, with its onsite workforce spread across various locations, required a cloud-based email signature solution to ensure uniform email branding on different devices and places. They also looked to use every opportunity to advertise job openings widely, hoping to attract the best candidates and tackle recruitment challenges directly. 

The solution: Transforming email signatures into a powerful branding tool 

We helped Hegeman Bouwgroep by setting up our email signature management solution, making it easier for them to handle email signatures and turning their business emails into a powerful way to promote their brand and advertise job openings. We added dynamic fields to their signatures, allowing personalized job vacancy ads in every employee's email. Also, our solution is easy to use, ensuring a smooth start for everyone. 

Centrally managed. Transformative results 

Hegeman Bouwgroep has transformed their email communications by centralizing branded signature management, pushing them effortlessly to all devices, thereby saving significant time and avoiding manual errors in email signature setup. Our straightforward solution simplifies administration and ensures every email reflects the company's professional and unified brand image consistently. 

Furthermore, Hegeman Bouwgroep's innovative use of email signatures as ad spaces significantly improved their recruitment efforts, turning every sent email into an opportunity to attract potential candidates. This strategy effectively addressed their recruitment challenges and increased their brand visibility. 

A unified future ahead 

Hegeman Bouwgroep's experience with Exclaimer offers a clear example for businesses dealing with complex business communication today. It highlights how the right technology can simplify operations, improve hiring tactics, and strengthen a brand's position in a competitive environment. 

Testimonial from Claudia Kuiper, Application Manager at Hegeman Bouwgroep 

“I really liked the instructions and found the materials great for future use. The support team was very helpful in guiding us through the onboarding process with clear instructions. Exclaimer stands out for its easy-to-use design, which makes creating and managing signatures very easy. It has everything you could need and more – I'm very happy with the solution.” 

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