Webinars

Personalization: How to build engagement in an impersonal world

  • signature management
  • personalization
  • Marketing

1 February 2023

0 min read

Targeting and personalization have become more challenging as privacy concerns take center stage. And budgets must keep up with ever-growing media spends, meaning doing much more with less.

In this session, Carol Howley, CMO at Exclaimer, and Ailsa Bates, Exclaimer's Director of Content & Brand, explore how marketers need to pivot towards being more authentic and how utilizing every channel you own in a coordinated way can support both demand generation and building long-term relationships.

Watch more videos

Image Placeholder
Deeper-learning

Exclaimer partner playbook

Your guide to selling Exclaimer successfully.

Read more
Image Placeholder
Blog

B2B personalized marketing in practice: How to effectively reach your target accounts

Discover how to use personalization data in B2B marketing with strategies from Exclaimer and Mutiny. Learn why personalization matters, how to scale efforts, and see real-world examples to boost engagement and achieve top ROI.

Read more
Image Placeholder
Blog

Unseen risks in construction: How poor email signature management could cost your business

The construction industry runs on trust, professionalism, and compliance. A poorly managed email signature looks unprofessional and could damage your brand. In this article, we look at the dangers construction companies face when overlooking email signature management.

Read more
Image Placeholder
Deeper-learning

Exclaimer partner playbook

Your guide to selling Exclaimer successfully.

Read more
Image Placeholder
Blog

B2B personalized marketing in practice: How to effectively reach your target accounts

Discover how to use personalization data in B2B marketing with strategies from Exclaimer and Mutiny. Learn why personalization matters, how to scale efforts, and see real-world examples to boost engagement and achieve top ROI.

Read more
Image Placeholder
Blog

Unseen risks in construction: How poor email signature management could cost your business

The construction industry runs on trust, professionalism, and compliance. A poorly managed email signature looks unprofessional and could damage your brand. In this article, we look at the dangers construction companies face when overlooking email signature management.

Read more