Personalization: How to build engagement in an impersonal world

Targeting and personalization have become more challenging as privacy concerns take center stage. And budgets must keep up with ever-growing media spends, meaning doing much more with less.

In this session, Carol Howley, CMO at Exclaimer, and Ailsa Bates, Exclaimer's Director of Content & Brand, explore how marketers need to pivot towards being more authentic and how utilizing every channel you own in a coordinated way can support both demand generation and building long-term relationships.

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Rethinking engagement: How digital overload is impacting marketing

Discover how digital overload impacts marketing and learn innovative strategies to boost sustainable engagement in the digital age. Rethink your approach for effective and balanced marketing.

Read more
Illustration of emails being sent
Blog

How to elevate your marketing strategy with business email

Business 1:1 email is more than just a way to communicate, but a dynamic tool that enhances your marketing efforts. Here are nine actionable steps to elevate your marketing strategy with business 1:1 email.

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Blog

The leadership dilemma: Adapting strategies in the 1:1 marketing era

Discover how marketing leaders can adapt to the demands of 1:1 marketing. Learn about personalization techniques, balancing scalability, navigating privacy concerns, and effectively using customer data to drive impactful marketing strategies.

Read more
Image Placeholder
Blog

Rethinking engagement: How digital overload is impacting marketing

Discover how digital overload impacts marketing and learn innovative strategies to boost sustainable engagement in the digital age. Rethink your approach for effective and balanced marketing.

Read more
Illustration of emails being sent
Blog

How to elevate your marketing strategy with business email

Business 1:1 email is more than just a way to communicate, but a dynamic tool that enhances your marketing efforts. Here are nine actionable steps to elevate your marketing strategy with business 1:1 email.

Read more
Image Placeholder
Blog

The leadership dilemma: Adapting strategies in the 1:1 marketing era

Discover how marketing leaders can adapt to the demands of 1:1 marketing. Learn about personalization techniques, balancing scalability, navigating privacy concerns, and effectively using customer data to drive impactful marketing strategies.

Read more