Your 2024 growth strategy: Leveraging a channel you already own

This whitepaper will look at smart tactics to achieve results on a reduced budget, and how using email signatures can boost your business. 

In today's economy, companies need to use their limited resources efficiently. Marketing budgets are being squeezed, but senior leadership still expects results. 

Therefore, marketers must find ways of doing more with less. By unlocking the hidden potential of email signatures, you can effortlessly power up your marketing efforts in a cost-effective way.  

Seven cost-effective strategies to work smarter and drive business growth 

Let’s explore tactics for unlocking sustainable business growth without breaking the bank. 

1. Become customer centric 

Adopting a customer-centric approach fosters stronger connections, improves customer satisfaction, and ultimately drives business growth. Use data analytics, customer surveys, and market research to tailor your marketing campaigns to align more effectively with customer needs.

Customer-centric companies are 60% more profitable than those that aren’t.

2. Always personalize 

Today’s consumers expect personalization, across all channels and devices. Harness the power of customer segmentation, behavioral tracking, and automation tools to provide your customers with relevant and targeted messages.

Companies that grow faster drive 40% more of their revenue from personalization than their slower-growing counterparts.  

3. Make time for content marketing 

Content marketing allows you to inspire, educate, and entertain your customers. Commit to creating a consistent flow of fresh content across all channels to reach customers wherever they are.

62% of marketers say it’s important to be ‘always on’ for their target audiences with relevant content.  

4. Embrace martech and new tools 

Tools such as artificial intelligence (AI) and machine learning (ML) will continue revolutionizing how businesses operate. Meanwhile, established technologies such as marketing automation and chatbots drive customer engagement and provide immersive experiences.

80% of marketing automation users see improved lead generation, with 77% seeing more conversions.  

5. Ramp up your omnichannel marketing 

Through integrating marketing efforts across all channels, businesses can create a unified brand presence that increases customer engagement and improves conversion rates.

Marketers who use three or more channels in a campaign earn a 494% higher order rate than those who use a single-channel campaign.  

6. Back up all decisions with data  

You need to harness the power of data analytics to measure and track your campaigns’ performance. Continuous, data-driven optimization will be key to driving business growth and staying competitive.

54% of companies that extensively use marketing analytics end up with higher profits than average. 

7. Use a channel you already own 

Maximize the value of email signatures, which are trusted, valued, and can’t be taken over by competitors. Using Exclaimer, you can enhance brand awareness, promote products or events, and drive engagement in a way that’s both unobtrusive and professional.

96% of US marketers see the potential in using email signatures as a marketing channel.  

Read the rest of our exciting whitepaper by clicking the link opposite.