The use of email signature quotes (40+ examples)
17 September 2024
Contents of article
Email signature quotes only work if they’re in line with your company’s values and represent your brand. So, you would use quotes in email signatures if your business has a tagline or slogan that is an important part of its brand.
Here are some famous taglines that are perfect for email signature quotes:
Nike: “Just Do it”
McDonald’s: “I’m lovin’ it”
L’Oreal: “Because you’re worth it”
Tesco: “Every Little Helps”
Apple: “Think Different.”
KitKat: “Have a break. Have a KitKat.”
Capital One: “What’s in your wallet?"
BMW: “The ultimate driving machine.”
Subway: “Eat Fresh”
Coca-Cola: “Open happiness”
Uber: “Move the way you want.”
Dollar Shave Club: “Shave Time. Shave Money.”
As these taglines play a large part in the identity of these companies, it's right for them to be included in a professional email signature.
How email signature quotes can enhance your brand
An email signature is one of the most visible elements of your brand in communication. It appears at the end of every email you send out, making it an opportunity to leave a lasting impression on your recipients.
By including a well-chosen quote in your email signature, you can convey your brand’s values, personality and voice in just a few words. Here are some ways email signature quotes can enhance your brand:
Showcase your brand’s personality: Quotes can add a human touch to your brand and make it more relatable. By choosing the right quote, you can showcase your company’s unique personality and differentiate yourself from competitors.
Reinforce your brand’s values: If you have a set of core values that guide your business, incorporating them into an email signature quote is a powerful way to reinforce them. This helps create a cohesive message for your brand and sets expectations for how you conduct business.
Create consistency in branding: Consistency is key when it comes to branding. By using the same quote in every email signature, you can create a cohesive brand image and strengthen your brand identity.
Leave a lasting impression: A well-chosen email signature quote can leave a lasting impression on recipients. It can make them remember your brand and associate it with the values and message conveyed in the quote.
Letting employees add their own email signature quotes
Using inspirational or even funny quotes in email signatures with no business context can have a negative effect on a brand. It may not be in line with your company's values, throwing off a recipient's experience of your brand. This could even affect your brand’s reputation, so it’s best not to leave email signature quotes in the hands of individual employees.
Instead, you can empower employees to customize and take control of certain fields in their email signature, like their pronouns or names that they prefer to be known by, with Exclaimer's User Details Editor.
Using email signature quotes in personal emails
Quotes for email signatures might not be appropriate in a business context, but they do have their place in more informal communications.
That’s why we’ve compiled a list of positive quotes to use within your personal emails.
20 inspirational quotes from historical figures
“Strive not to be a success, but rather to be of value.” Albert Einstein
“Remember that not getting what you want is sometimes a wonderful stroke of luck.” Dalai Lama
“Take the first step in faith. You don’t have to see the whole staircase, just take the first step.” Dr Martin Luther King Jr.
“If you want to lift yourself up, lift up someone else.” Booker T. Washington
“Success is not final; failure is not fatal: It is the courage to continue that counts.” Winston Churchill
“I’m a greater believer in luck, and I find the harder I work the more I have of it.” Thomas Jefferson
“Time is money.” Benjamin Franklin
“The secret of change is to focus all your energy not on fighting the old but on building the new.” Socrates
“Nurture your mind with great thoughts. To believe in the heroic makes heroes.” Benjamin Disraeli
“Concentrate all your thoughts upon the work in hand. The sun’s rays do not burn until brought to a focus.” Alexander Graham Bell
“Only those who will risk going too far can possibly find out how far one can go.” T.S. Elliot
“Don’t judge each day by the harvest you reap but by the seeds that you plant.” Robert Louis Stevenson
“You can’t use up creativity. The more you use, the more you have.” Maya Angelou
“We can’t help everyone, but everyone can help someone.” Ronald Reagan
“However difficult life may seem, there is always something you can do and succeed at.” Stephen Hawking
“Life isn’t about finding yourself. Life is about creating yourself.” George Bernard Shaw
“Yesterday is not ours to recover, but tomorrow is ours to win or lose.” Lyndon B. Johnson
“Action is the foundational key to all success.” Pablo Picasso
“We are what we repeatedly do. Excellence then is not an act but a habit.” Aristotle
“Believe you can and you’re halfway there.” Theodore Roosevelt
20 inspirational quotes from famous businesspeople
“I never dreamed about success. I worked for it.” Estée Lauder
“Always deliver more than expected.” Larry Page
“When everything seems to be going against you, remember that the airplane takes off against the wind, not with it.” Henry Ford
“Be undeniably good. No marketing effort or social media buzzword can be a substitute for that.” Anthony Volodkin
“Your most unhappy customers are your greatest source of learning.” Bill Gates
“When we strive to become better than we are, everything around us becomes better too.” Paulo Coelho
“When you find an idea that you just can’t stop thinking about, that’s probably a good one to pursue.” Josh James
“The fastest way to change yourself is to hang out with people who are already the way you want to be.” Reid Hoffman
“Don’t try to be original, just try to be good.” Paul Rand
“If you are working on something that you really care about, you don’t have to be pushed. The vision pulls you.” Steve Jobs
“Every day that we spent not improving our products was a wasted day.” Joel Spolsky
“Anything that is measured and watched, improves.” Bob Parsons
“It’s more effective to do something valuable than to hope a logo or name will say it for you.” Jason Cohen
“Whenever you see a successful business, someone once made a courageous decision.” Peter Drucker
“The first one gets the oyster, the second gets the shell.” Andrew Carnegie
“A satisfied customer is the best business strategy of all.” Michael LeBoeuf
“Failure defeats losers, failure inspires winners.” Robert T. Kiyosaki
“If you don’t drive your business, you will be driven out of business.” B. C. Forbes
“If you don’t understand the details of your business you are going to fail.” Jeff Bezos
“Great companies are built on great products.” Elon Musk
No off-piste quotes. Full signature conformity
With Exclaimer, you ensure that end users can’t add their own email signature quotes to business messages. In fact, they won’t be able to update their signatures at all. All templates are controlled from one central location, giving you full control of what appears in every message.
Learn more about using Exclaimer for email signature management.
