ABM strategies: How to max your owned channels

Account-Based Marketing (ABM) is a highly effective, strategic approach to B2B marketing delivering personalized, targeted campaigns to high value accounts. 87% of marketers say that ABM outperforms other marketing investments, ultimately driving big revenue growth.

Hear from Justin Keller, Vice President of Revenue Marketing at Drift and Dan Cafiero, Senior Program Manager at Seagate Technology, as they discuss creating a scalable ABM strategy using owned media channels.

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ABM strategies: How to max your owned channels

Maximize your owned channels with ABM strategies. Use account-based marketing to concentrate resources on key accounts within each market.

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Blog

The rise of hyper-personalization in marketing

Discover the future of marketing with hyper-personalization. Learn how AI, analytics, and advanced tech transform marketing strategies into targeted campaigns

Read more
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Blog

ABM strategies: How to max your owned channels

Maximize your owned channels with ABM strategies. Use account-based marketing to concentrate resources on key accounts within each market.

Read more
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Blog

Create laser-focused campaigns with our new Campaigns feature

Deliver tailored, time-sensitive banners to your audience with our new Campaigns feature.

Read more