Calming the email signature storm for Burris Logistics

burris logistics

Burris Logistics is one of the largest food distribution companies in the United States, specializing in handling temperature-sensitive products such as fresh, perishable food.

The company has been a family-owned business since 1925 with its current CEO being a 5th generation Burris family member. 

The challenge: Getting a grip on email signature chaos 

Burris Logistics employs more than 2,000 people across the U.S., so they had found updating email signatures difficult. While they had a standard procedure in place, employees would ignore instructions and create templates that were off brand.

Burris Logistics needed a way to transform their email signature management to deploy consistent templates to all employees.

A happy coincidence

In 2018, Burris Logistics acquired an Iowa-based freight organization called Streamline Logistics. Streamline Logistics was our customer and had been using our solution to manage their email signatures. They already knew about the advantages of our product, so made the decision to set it up for Burris Logistics.

Putting us through our paces 

Being a Google shop, Burris Logistics wanted to test our solution before deploying it companywide, which they did for 500 users first.

We helped Burris Logistics with the setup, so their trial was a success, with support always to hand. When the trial was completed, Burris Logistics quickly decided to roll out our email signature software to all employees.

Testimonial from Trish Metts, Documentation and Communications Specialist at Burris Logistics 

“Exclaimer has made my life easier when it comes to controlling our employees’ email signatures. I’m so proud of the way we can now express ourselves to the outside world and to our internal customers thanks to this solution. We see Exclaimer as a valuable tool in letting our customers know that we’re always here to service their frozen food and logistics needs.”

Visit our resource center

Image Placeholder
Blog

When does personalization become intrusion? The balancing act for marketers

Discover how to achieve the perfect balance between personalization and intrusion in marketing. Engage your audience responsibly with expert insights.

Read more
Image Placeholder
Guides

How to unsend an email in Outlook and Gmail

Learn how to unsend an email in Outlook and Gmail to avoid embarrassment or miscommunication. Discover why and when you might need to recall an email.

Read more
Image Placeholder
Blog

Simplifying the message: A guide to clear marketing strategies

Learn how to cut through the noise with clear, concise, and engaging marketing strategies. Discover the power of simplicity with proven examples.

Read more
Image Placeholder
Blog

When does personalization become intrusion? The balancing act for marketers

Discover how to achieve the perfect balance between personalization and intrusion in marketing. Engage your audience responsibly with expert insights.

Read more
Image Placeholder
Guides

How to unsend an email in Outlook and Gmail

Learn how to unsend an email in Outlook and Gmail to avoid embarrassment or miscommunication. Discover why and when you might need to recall an email.

Read more
Image Placeholder
Blog

Simplifying the message: A guide to clear marketing strategies

Learn how to cut through the noise with clear, concise, and engaging marketing strategies. Discover the power of simplicity with proven examples.

Read more