ABM strategies: How to max your owned channels

Account-Based Marketing (ABM) is a highly effective, strategic approach to B2B marketing delivering personalized, targeted campaigns to high value accounts. 87% of marketers say that ABM outperforms other marketing investments, ultimately driving big revenue growth.

Hear from Justin Keller, Vice President of Revenue Marketing at Drift and Dan Cafiero, Senior Program Manager at Seagate Technology, as they discuss creating a scalable ABM strategy using owned media channels.

Watch more videos

Image Placeholder
Blog

The rise of hyper-personalization in marketing

Discover the future of marketing with hyper-personalization. Learn how AI, analytics, and advanced tech transform marketing strategies into targeted campaigns

Read more
Image Placeholder
Blog

National Email Day: Elevate your business emails with refreshingly effective tips

Learn how National Email Day can transform your business email strategy with our pro tips. Enhance your brand, optimize for mobile, and engage customers.

Read more
Image Placeholder
Blog

The future is now: Mastering personalized customer engagement in marketing

Discover the secrets to transforming your marketing strategy with personalized customer engagement. Learn from industry experts about using technology, building communities, and ensuring security for authentic connections.

Read more
Image Placeholder
Blog

The rise of hyper-personalization in marketing

Discover the future of marketing with hyper-personalization. Learn how AI, analytics, and advanced tech transform marketing strategies into targeted campaigns

Read more
Image Placeholder
Blog

National Email Day: Elevate your business emails with refreshingly effective tips

Learn how National Email Day can transform your business email strategy with our pro tips. Enhance your brand, optimize for mobile, and engage customers.

Read more
Image Placeholder
Blog

The future is now: Mastering personalized customer engagement in marketing

Discover the secrets to transforming your marketing strategy with personalized customer engagement. Learn from industry experts about using technology, building communities, and ensuring security for authentic connections.

Read more