ABM strategies: How to max your owned channels

Account-Based Marketing (ABM) is a highly effective, strategic approach to B2B marketing delivering personalized, targeted campaigns to high value accounts. 87% of marketers say that ABM outperforms other marketing investments, ultimately driving big revenue growth.

Hear from Justin Keller, Vice President of Revenue Marketing at Drift and Dan Cafiero, Senior Program Manager at Seagate Technology, as they discuss creating a scalable ABM strategy using owned media channels.

Watch more videos

Image Placeholder
Blog

Rethinking engagement: How digital overload is impacting marketing

Discover how digital overload impacts marketing and learn innovative strategies to boost sustainable engagement in the digital age. Rethink your approach for effective and balanced marketing.

Read more
Illustration of email icons and swirls
Blog

You’ve Got Mail: How emails have shaped marketing through the eras

The rise of email created a huge change in how brands speak to customers. Here’s how email has shaped communications & continues to be at the heart of marketing.

Read more
Image Placeholder
Blog

The leadership dilemma: Adapting strategies in the 1:1 marketing era

Discover how marketing leaders can adapt to the demands of 1:1 marketing. Learn about personalization techniques, balancing scalability, navigating privacy concerns, and effectively using customer data to drive impactful marketing strategies.

Read more
Image Placeholder
Blog

Rethinking engagement: How digital overload is impacting marketing

Discover how digital overload impacts marketing and learn innovative strategies to boost sustainable engagement in the digital age. Rethink your approach for effective and balanced marketing.

Read more
Illustration of email icons and swirls
Blog

You’ve Got Mail: How emails have shaped marketing through the eras

The rise of email created a huge change in how brands speak to customers. Here’s how email has shaped communications & continues to be at the heart of marketing.

Read more
Image Placeholder
Blog

The leadership dilemma: Adapting strategies in the 1:1 marketing era

Discover how marketing leaders can adapt to the demands of 1:1 marketing. Learn about personalization techniques, balancing scalability, navigating privacy concerns, and effectively using customer data to drive impactful marketing strategies.

Read more