Dark social: Your secret marketing engagement opportunity

92% of consumers say they trust word-of-mouth or recommendations over other advertising. Dark social is when people share content through private channels such as instant messaging programs, messaging apps, and email.

Hosted by Ben O'Dell, Director of Demand Generation at Exclaimer, hear from Arthur Castillo, Head of Dark Social & Evangelism at Chili Piper, and Andy Davis, Director of Growth at Hotjar, as they discuss leveraging dark social to increase engagement and drive more conversions.

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