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The future of 1:1 marketing: Exploring challenges & personalization trends

Read our full findings from B2B marketers and learn why personalization is important to any B2B marketing strategy.

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In a world where marketing budgets are tighter than ever and competition has never been fiercer, it's more difficult than ever to successfully reach and engage with customers. In fact, 55% of marketers say it’s become harder to reach customers than it was five years ago.

We asked 120 global B2B SaaS marketing leaders about challenges they’re currently facing. Unsurprisingly, they indicated that the main blockers were capturing customer attention, an increased number of touchpoints required, and differentiation against competitors.

In these challenging times, personalized 1:1 marketing is the key to success, with more customers preferring individual interactions over generic messaging.

Read on for our full findings and learn why personalization is important to any B2B marketing strategy.

Read the full report below

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