Why you should use Christmas email signatures
Email signatures are an essential element in every business email. We look at why it pays to give them extra attention surrounding the Christmas period.
Switching up seasonal email signatures adds variety and interest
Keeping the same email signature all year round is a missed opportunity to freshen things up and draw attention. A good email signature management practice is to keep a calendar during the year where you can plan future changes in email signature design and content. This could relate to seasonal changes (e.g., spring, summer, etc.), popular global events (e.g., Olympic Games Pride, etc.) or other significant celebrations and holidays (e.g., new year, Thanksgiving, Halloween, etc.) – as well as Christmas!
Christmas email signatures spread good wishes
Christmas is a positive and widely embraced time of year, synonymous with togetherness with loved ones, feasting and the giving of gifts. So just by marking Christmas somehow in your email signatures, you’re helping spread some of that positivity and joy.
The fact that Christmas also comes right at the end of the year, and – in the northern hemisphere at least – when it’s typically darker and colder, makes it a useful opportunity to extend these sentiments to people who don’t typically observe Christmas for cultural or religious reasons. If this is particularly sensitive, you can opt to refer to ‘happy holidays’ or some other more generic term as a way of being more inclusive. Or do as many businesses do and mark Eid, Hanukkah, Diwali and other festivals equally or as appropriate among your audience.
Use email signatures to position seasonal offers and content
Email signatures are a fantastic tool for communicating Christmas discounts, special offers, promotions and other calls to action. Almost all business emails are opened and read, which guarantees that you’ll cut through and get your message across – at least as much as other digital marketing channels like social media posts, PPC advertising and sending out email blasts to a marketing database – and generate more clicks.
You can even tailor specific banners to appear in email signatures coming from defined senders or sender groups, or going to defined recipients or recipient types.
Tell ‘your Christmas story’ inside your email signatures
Over and above offers and promotions, think about what else customers and other recipients need to know about your business during the Christmas period. It could be your Christmas opening hours, or perhaps details about a special event. All can be easily accommodated with a Christmas email signature template.
Underline your values as a consistent part of the overall brand experience
Another consideration is whether your business is using other ways of marking Christmas, and – if so – the potential damage you risk doing to your brand if email signatures aren’t aligned. So if you’re prepping new Christmas offers, running a Christmas ad campaign, or sprucing up your e-commerce site with a seasonal vibe – remember that email signatures should be part of the same omnichannel brand experience, and not left behind!
Email signatures are a great brand tool that can also help communicate brand values. For example, by embedding feedback buttons to show that you’re always listening, or communicating any special charity fundraising initiatives your staff are planning for Christmas.
Managing all this centrally also prevents well-meaning employees ‘going rogue’ and freestyling their own unsanctioned email signatures that look unprofessional or strike the wrong tone.
Whatever their size, organizations around the world will be marking Christmas with colleagues, customers, partners and other stakeholders in some way. Leading with email signatures is a great way to do this professionally and consistently – harnessing a capability you already have to share trusted communications with your high-value contacts.
With Exclaimer, your Christmas email signatures will be:
Easy to design
Fast to deploy
Scalable to thousands of email users at the touch of a button
Simple to manage, track and report against as discrete campaigns, segmented for different users and departments