Guides

How to create a Google Workspace email signature

  • google
  • signature management

15 November 2024

0 min read

An email signature is a block of text, images or logos that are automatically added to the end of an outgoing email. It includes contact information and can also include additional branding elements such as company logos.

A Google Workspace (G Suite) email signature is a standardized signature template that can be set up for all users within a Google Workspace domain. This helps maintain consistency and professionalism across all emails sent from the organization.

In this guide, we’ll show you how to create a Google Workspace email signature in seven simple steps.  

In Google Workspace, you manage email signatures with the Append Footer setting in the Google Admin console. Google Workspace IT administrators, or Google Super Admins, can ensure everyone uses a consistent email signature template.


Important: There are many limitations to manually creating email signatures in Google Workspace.


To create business email signatures easily, look at our Google Workspace email signature management solution. 



  1. Login to the Google Admin console using your Super Admin credentials.
  2. Login to the Google Admin Console to start creating your G Suite signature
  3. Select Apps from the console dashboard.

    Choose Apps in the Google Admin Console
  4. You’ll be taken to the Apps settings page. Select Google Workspace.

    Select Google Workspace in the Apps section
  5. Choose if you want the signature to apply to all organizational units, or to specific organizational units
  6. Select Gmail from the Services list.
  7. Go to Advanced settings >>

    Choose Advanced settings in Gmail
  8. Within the General Settings tab, scroll to the Compliance section.
  9. Hover over Append footer and click Configure.

    Use the Append Footer option in Google Workspace
  10. This will open an  Add Setting window. Enter a short description for your Gmail signature.
  11. Paste your design into the window or create one using the WYSIWYG editor.

    Use the editor to design your Google Workspace email signature
  12. Check Append the footer to messages being sent within the organization if applicable.
  13.  Click Add setting > Save.

Congratulations, you’ve created a Google Workspace (G Suite) email signature template.  Now every email sent from a user within your organization will automatically include the signature. 


Tips for creating a professional Google Workspace email signature

  • Keep it simple: Avoid cluttering your Google signature with too much information or images. Stick to the essentials, such as name, job title, company logo, and contact information.

  • Include essential contact information: This includes your name, job title, company name, phone number, and email address. 

  • Use consistent branding: Make sure your G Suite email signature aligns with your organization's branding guidelines. This will help create a cohesive and professional image for your company.

  • Add relevant links: Add links to your company website, social media profiles, or any other important online presence to drive traffic and engagement.

  • Update regularly: As job roles or contact information may change within your organization, be sure to regularly review and update the G Suite email signatures to ensure accurate information is being shared.



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8 things you can & can’t do with Google Workspace email signatures

Using the Append Footer setting to distribute a company-wide email signature for Google Workspace (G Suite) is relatively simple. However, it does come with limitations. 

Check out the top 8 things you can and can’t do when manually applying company-wide G Suite email signatures. 

1. You can give every user the same signature 

Using the Append Footer setting to create and deploy global G Suite email signatures ensures consistency across all devices for all users.

However, each G Suite organizational unit can only have one Gmail signature template. This means you can't create different signatures for different departments or personalize the signature with individual users' contact information.

2. You can't pull contact information from Google Directory 

The Append Footer setting in the Google Admin console can't automatically fill in users' contact details for a G Suite email signature.

This means you must create a generic Gmail email signature for each G Suite organizational unit. 

3. You can include images in email signatures for Google Workspace 

You can include images like company logos or social media icons in Google Workspace email signatures and add hyperlinks to them.

However, the images must be web hosted and can’t be linked from a Google Drive image. 

4. You can't place a signature under every reply 

When a user replies to an email, their G Suite email signature doesn't appear below the latest reply. Instead, it shows up at the very bottom of the email chain. With multiple replies, the signature keeps stacking up at the end of the email chain.

You can set up canned responses to create a separate reply signature. However, these must be set up individually within each user’s Gmail account settings and can't be deployed from one location. 

5. You can get a signature on all devices and mail clients 

Google Workspace email signatures using the Append Footer setting are added at the server level, meaning they're attached after an email is sent.

This guarantees that everyone gets a Gmail signature, regardless of the device used to send the email.

6. You can't edit the HTML or style the signature 

You can use an HTML email signature in the Append Footer setting, but you must paste the signature design itself, not the HTML code. Make sure the HTML code is under 10,000 characters due to the limit.

While Google Workspace's Append Footer setting supports HTML Gmail signatures, replying to a plain text email will strip out images, hyperlinks, and text formatting.

7. You can avoid users editing the signature 

Since signatures are added after sending an email, they won't show up while composing, and users can't edit the signature design.

However, users can add their own signature in Gmail settings, which means the first email they send will include two signatures.

8. You can't test the signature before setting it live 

You can't test or preview Google Workspace email signatures before applying them to all users in an organizational unit (OU).

To test the template, you have to set it live, which usually means doing so during times of low email activity.

What other options are available? 

Google’s Gmail API lets you manage signatures, on a basic level. However, it requires a certain level of programming knowledge to use effectively, and the process can be lengthy and complex, especially for those unfamiliar with coding.  


Using Exclaimer for email signature management in Google Workspace

Exclaimer is designed to make Google workspace email signature management a breeze. From one web-based console, you can design and manage professional email signatures without HTML skills. 

The drag-and-drop signature editor lets you easily add elements like company logos, social media icons, promotional banners, and legal disclaimers. All signature updates are automated with rules and done in real-time.  

All contact information is taken directly from Google Directory, and users can update specific details like pronouns and working hours.  



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Compare Exclaimer with Google Workspace

Differences between free Gmail and Google Workspace
Features Exclaimer Gmail SettingsAppend Footer
Centrally control Google signatures for everyone
Brand consistency on all emails
Support compliance with a disclaimer on every sent email
Gmail signatures on emails from all devices and clients
Users can see their signature while writing an email
Add embedded images and user photos
Include clickable promotional banners
Apply signatures under the most recent reply
Use shorter signatures for reply emails
Assign signatures to teams & individuals
Create signatures for specific audiences based on email domain
Segment signatures for internal & external emails
Delegate access to non-technical users
Run email signature marketing and ABM campaigns
Automatic sync of user info from Google Directory
Use a drag and drop editor
Pre-designed template library
Include HTML signatures on plain and rich text emails
Use any font in Google signatures
Monitor, analyze, and report on email signatures
Optimize performance and run A/B testing
Apply content above the email message body
Run repeatable campaigns with enhanced scheduling rules
Let users self-manage specific contact fields
Apply one-click signature surveys
Integrate with CRM platforms like Salesforce & HubSpot
Display your latest social posts on Facebook & LinkedIn
Centrally update brand assets from one hub


Summary

Adding or updating an email signature in Google Workspace is fairly simple. However, G Suite email signatures do have some limitations that can prevent companies from fully leveraging their email communications.

Exclaimer offers a Google email signature solution with advanced features such as centralized control, brand consistency, and customizable designs. With the ability to easily update and manage multiple G Suite signatures, Exclaimer ensures a professional and consistent image across all emails sent from a Google Workspace domain.

So why not try out Exclaimer's Gmail signature management solution today? Find out more or start a free trial today. 

Centrally manage Google email signatures

Take control of your Google Workspace email signatures with Exclaimer today.

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Frequently asked questions about how to add an email signature in Google Workspace 

This section addresses common questions on how to add and manage email signatures in Google Workspace.

What should be in my signature in Google Workspace? 

A typical Google Workspace email signature should include your name, job title, company contact information (such as address and phone number), company logo, and any relevant social media links or disclaimers.

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