How to add LinkedIn to your email signature: A comprehensive guide

Introduction

In today's digital world, having a strong online presence is essential for professional networking and building your personal brand. One of the most important platforms for professionals is LinkedIn, which boasts over 930 million members worldwide.

Adding LinkedIn to your email signature helps reinforce your professional identity and gives recipients easy access to your profile or company page.

Whether you're using Gmail, Outlook, or Mac Mail, this guide will walk you through every step. Plus, if you're looking to streamline the process across an organisation, we'll show you how to do it automatically using Exclaimer.

Why add LinkedIn to your email signature?

An email signature is more than just a way to provide your name and contact information. It also acts as a digital business card for boosting your brand reputation and credibility.

By adding a LinkedIn profile link or icon, you:

• Increase your professional visibility: When you add a LinkedIn button to your email signature, it allows recipients to easily connect with you and view your profile. This can lead to new connections, job opportunities, and potential business partnerships.

• Save time: Instead of manually typing out your LinkedIn profile URL every time you want to share it, having a button in your email signature means you can easily direct people to your profile with one click.

• Enhance brand consistency: By including a LinkedIn button in your email signature, you're creating an additional touchpoint for your organization. This reinforces your brand identity and maintains consistency across all channels.

• Increase engagement: Email signatures with a LinkedIn icon get a higher click-through rate, meaning more people will visit your profile and engage with your content.

The different ways to add LinkedIn to email signatures

There are multiple ways to integrate LinkedIn into your email signature, each tailored to suit various preferences and styles:

• Manually adding an icon and hyperlink: This involves manually inserting a LinkedIn icon into your email, then hyperlinking it to your profile. While this option requires some technical knowledge, it allows for customization and control over the appearance of the button.

• Using an email signature generator: Many email signature generators offer the option to add a LinkedIn button to your signature. These generators provide templates and easy-to-use tools for customizing the design and placement of your LinkedIn icon.

• Using email signature software: Investing in email signature software is valuable for organizations of all sizes. These innovative solutions streamline the creation and management of professional email signatures, providing a centralized platform to effortlessly include a LinkedIn icon.

How to manually add LinkedIn to your email signature

To include LinkedIn in your email signature, just copy the URL of your public profile and paste it into the specified field on your preferred email platform. The steps may differ slightly depending on the platform you're using.

Option 1: Add a LinkedIn text link

This method works in most major email clients, especially on desktop.

1. Copy your LinkedIn profile or company page URL.

2. Open your email signature settings (see instructions for Gmail, Outlook, and Mac below).

3. Type the text you want to use, such as Connect with me on LinkedIn.

4. Highlight the text and use the hyperlink tool to add your LinkedIn URL.

5. Save your changes.

Option 2: Add a LinkedIn icon with a hyperlink

Icons make the link stand out visually. Here’s how to add one:

1. Download a LinkedIn icon (free options are widely available).

2. Upload the icon to your email signature editor.

3. Hyperlink the icon to your LinkedIn profile or company page.

4. Resize the icon to fit your signature layout.

You can refer to LinkedIn’s official help guide for help locating your profile URL.

How to adding LinkedIn to your Gmail signature

1. In Gmail, click the gear icon → See all settings.

2. Under the General tab, scroll to Signature.

3. Select or create your Gmail email signature.

4. Click into the signature editor and place your cursor where you want to add the LinkedIn link,

5. Click the Insert link icon (chain symbol) in the formatting toolbar.

6. Paste your LinkedIn profile URL and click OK.

7. Edit the display text directly in the editor if needed.

8. Scroll to the bottom and click Save Changes.

How to add LinkedIn to your Outlook signature

How to add LinkedIn to your email signature on Mac Mail

1. Open the Mail app on your Mac.

2. Go to Mail → Settings → Signatures.

3. Select the email account and Mac Mail signature you want to edit, or create a new one.

4. To add a text link, type your message, highlight it, then right-click and choose Add Link.

5. To add a LinkedIn icon, you can drag and drop an image into the editor. However, be aware that Mac Mail does not support adding a hyperlink to the image via the editor.

6. For a clickable icon, you’ll need to create your signature in HTML using an external tool or text editor and import it into Mac Mail.

Option 3: Automate LinkedIn in signatures with Exclaimer

If you're managing email signatures for a team or organisation, manual updates aren’t scalable.

That’s where Exclaimer’s LinkedIn integration comes in.

Showcase your latest LinkedIn posts automatically

With LinkedIn Social Feeds, Exclaimer automatically pulls your company’s latest LinkedIn posts into employee email signatures using LinkedIn’s official API.

This feature is available on our Pro plan and:

• Refreshes every four hours

• Displays up to three recent posts

• Works within your existing signature layout

• Requires zero ongoing maintenance

  
  

Tips for adding LinkedIn to your email signature

• Make sure your LinkedIn profile is up-to-date and showcases your skills, experience, and achievements. This will encourage people to connect with you and learn more about your professional background.

• Use the appropriate size and format for the LinkedIn icon to ensure it is clear and easy to click on. You can find several free, high-quality LinkedIn icons online.

• Consider adding other relevant social media links to your email signature, such as X (formerly know as Twitter) or Instagram.

• Avoid cluttering your signature with too many icons and links. Keep it simple and focused on the most important platforms.

• Test your email signature with the LinkedIn button before sending any emails to ensure it works properly.

Add LinkedIn to your email signature today

Crafting a well-designed email signature leaves a lasting impression on recipients. It not only enhances your professional image but also expands your network's reach, fostering connections that can prove invaluable. And adding LinkedIn to your email signature is a simple and effective way to boost your brand.

Whether you choose to manually add the icon or use email signature software, taking this step will undoubtedly elevate your professional presence and help you stand out from the crowd.

With Exclaimer’s email signature management platform, you can easily add LinkedIn to your email signatures whilst ensuring brand consistency. Exclaimer’s robust platform allows for streamlined interaction with several elements of your digital footprint enabling optimization of marketing campaigns and maintaining legal compliance within an easy-to-use interface.

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