Add social media icons in email signatures (with 100+ icons to copy)

Introduction

Social media has firmly secured its role as a staple marketing channel and your organization is most likely active across many social media platforms. You'll also have links to your social media pages on your company website. 

If you’re not using social media icons in email signatures or email signature icons at the very least, you’re missing out on a great opportunity to introduce your customers to your X (formerly know as Twitter) feed or LinkedIn profile.

The importance of using social media icons in email signatures 

By using social media icons in email signature designs, you’ll increase your social presence and engagement with customers, encourage more people to follow you, and send more traffic to your website. Above all, they’ll help to increase your SEO rankings and ultimately grow your customer base. 

This means using social media icons in email signatures can work far better than other digital advertising channels to grow your social audiences. This is because you will often be directly targeting existing customers for free. 

You can add a hyperlink to your LinkedIn profile in your sales team’s email signature template. Your customer service team’s signature could go to your Facebook page relating to your whole company. Marketing could use your X (formerly known as Twitter) profile. The choice is yours! 

Rather than offer discounts or free items, offer information about your company or exclusive content. Rather than ordering recipients to ‘Follow’ you, give them a potential benefit of doing so. Show readers the opportunities available if they follow your social media channels. 

So, consider the use of social media in email signatures like any other social situation. Your success depends on three factors: 

• Be there. Let your email users know you’re on social media and they can join you with a single click. 

• Be interesting. Offer them some information and an incentive to do so, perhaps with a promotional banner beside the link. 

• Be yourself. Incentives offered should be appropriate and reflect your sector or output. 

How to add social media icons to email signatures in 3 steps

To add social media icons to email signatures used within your organization, follow these simple steps. 

1. Find relevant social media icons 

We’ve made it easy for you to integrate social media platforms with your email signature. Below you’ll find that we’ve put together a comprehensive library of the most common social media icons available. 

To use these icons, all you need to do is: 

• Download the free social icons below that are relevant to your business and then insert the images directly into your signature template. 

• Copy the URL/s of the link icons to copy and paste into your email signature. 

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2. Insert social media icons in email signature templates 

You now need to add social media icons to your email signature. Usually, these will appear just below your contact details. However, feel free to place them anywhere in the signature section. 

If you use a WYSIWYG (What You See Is What You Get) editor in Outlook, Gmail, or Google Workspace, you can simply use the Insert picture button to add your LinkedIn buttons and/or other icons. 

If you’re using Office 365 (Microsoft 365) or Microsoft Exchange, use the <img /> HTML tag, pointing to the web location of the image. Also, remember to include Alt text (alternative text) in case a recipient is unable to see the images when they receive your emails. 

The HTML code will look something like the example below: 

<img src="https://www.exclaimer.com/content/images/twitter-35x35.gif" alt="Twitter Icon"/> 

3. Add a hyperlink to the social media icon 

Once the icons are in place, you need to add hyperlinks that take recipients directly to your social media profiles. Using a WYSIWYG editor makes this process very easy.

All you need to do is: 

1. Select the social media icon. 

2. Click the Add a hyperlink button in the top menu.

3. Enter the URL (hyperlink) that leads to the relevant social media channel. 

The hyperlink should be the profile’s full URL, e.g. https://www.facebook.com/exclaimer or https://www.twitter.com/exclaimer. 

To add a link to raw HTML, do the following: 

1. Find the image <img> code. 

2. Insert an <a href=[URL] </a> tag to the code. 

The code should look similar to the example shown below: 

<a href="https://www.twitter.com/exclaimer"><img src="https://www.exclaimer.com/content/images/twitter-35x35.gif" alt="twitter icon"></a> 

There you have it. You’ve successfully added social media icons to an email signature.

To add more profiles, simply repeat the process as many times as you wish.

Connecting with email recipients on social media 

So, how does social media in email signatures work? Well, firstly email signatures have a strong situational element. A recipient of your emails is already thinking about your company when reading your message. This means they can spare a few minutes to look at your social media profiles. 

You then consider that social media often provides the most up-to-date information from your company. Using social media in email signatures means you’re keeping your most important clients in the know easily. 

Also, social media in email signatures offers your target market another avenue to continue that business relationship outside of traditional communication channels. People are more likely to engage with your brand on social media if they already have an existing relationship with you.

Social media icons in email signatures can then be used as a subtle lead-nurturing avenue. These can work better than targeting recipients with ads and email marketing communications. 

However, you need to make sure that the social content you link to is relevant and up to date. Don’t add links to accounts you don’t use anymore. Having a link to your Google+ profile is pointless when it’s no longer available. If you haven’t tweeted from your corporate Twitter account for more than a year, don’t include a link to it in your signature. 

Recipients only want to read relevant and up-to-date content, so adding social media in email signatures when the profiles are inactive isn’t a good user experience. 

Add social media icons to email signatures in seconds with Exclaimer

Adding social media icons to signatures is a simple but powerful way to boost brand visibility and drive more engagement with your online presence.

At Exclaimer, we help over thousands of organizations manage email signatures so message is on-brand, compliant, and working harder for the business.

For a simpler way of adding social media icons to email signatures in Office 365, Google Workspace or Microsoft Exchange, use Exclaimer.

Start a fully-functional free trial now!