The top 15 email banner examples

Your organization uses advertising, events, and press strategies to promote new products, services, and marketing messages. Incorporating a promotional banner in the email signature channel can be pivotal in achieving your objectives. Typically positioned beneath the rest of the signature, the email banner appears above the disclaimer.

What is an email banner? 

An email banner is a strip of graphical detail often placed below the contact details. It’s used to showcase new content such as white papers, highlighting special offers or attendance at trade shows. It also helps to promote your company, increasing your brand awareness and helps with lead generation. 

Why is it important to use an email banner?

The use of an email banner adds a visual element to your email signature, making it more eye-catching and engaging for the recipient. The benefits of using email banner include:

1. Increasing brand visibility

Including a visually appealing email banner in your signature increases the chances of your brand being noticed and remembered by recipients.

2. Promoting new content

Email banners are a great way to showcase new products, services, or marketing messages to your audience. It allows for easy promotion without having to send out separate emails or newsletters.

3. Driving traffic to your website

By including links in your email banner, you can direct recipients to visit your website and engage with more of your content.

4. Improving professionalism

A well-designed email banner adds a level of professionalism and credibility to your emails, making a positive impression on potential customers or clients.

5. Advertising special offers or promotions

Email banners can also be used to promote special offers, discounts, or sales to your audience. This can help increase conversions and drive more business.

6. Using a cost-effective form of advertising

Compared to traditional forms of advertising such as TV, radio, or print ads, email banners are a much more cost-effective option for reaching a large audience. This makes it a great tool for small businesses or startups with limited budgets.

Email signature banner examples and designs

The email signature examples presented below use promotional banners to give these organizations' marketing activities a valued boost. Read on to discover some of the best email signature banner examples. 

1. Product promotion

This type of email signature banner is used to promote a specific product or service. It usually includes an eye-catching image and a call-to-action button, encouraging customers to learn more or make a purchase.

2. Seasonal fun

Using an email banner creatively to complement a seasonal theme is a common practice. Christmas email signatures play a vital role in broader email signature marketing strategies to enhance engagement and brand visibility.

3. Recruitment purposes

Email signatures can also be used as a way to promote job openings within an organization. An email banner with the words "Join our team!" or "Now hiring" can attract potential candidates and encourage them to click on the banner for more information.

4. Booking appointments

This email signature template features a banner prompting recipients to schedule an appointment with a doctor if needed.

5. Event management

An email banner incorporated into a signature to promote upcoming events, conferences or webinars can effectively attract interested attendees.

6. New product or app launch

A banner within an email signature can be used to announce the launch of a new product or app. This can generate excitement and curiosity among recipients, leading them to click on the email banner for more information and potentially increasing downloads or sales.

7. Award wins or recognition

An email banner added to a signature can highlight any recent awards or recognition received by the company. This not only showcases the company's achievements but also promotes trust and credibility among recipients.

8. Charity initiatives

Email signature banners can also be used to promote charitable initiatives and causes that the company supports. This can help raise awareness and support for important social issues while also showcasing the company's values and commitment to giving back.

9. Company news or updates

Another great way to utilize email signature banners is by featuring company news or updates. This not only keeps recipients informed but also helps to generate excitement and interest in the company's developments.

10. Asking for customer reviews

Use email signature banners to prompt customers or clients to share reviews and feedback. This practice enhances the company's online reputation, demonstrating a genuine regard for customer input and fostering trust.

11. Highlighting testimonials

Similar to asking for reviews, email banners can also be used to showcase positive testimonials from satisfied customers. This type of social proof can be powerful in attracting new business and building credibility.

12. Special offers and promotions

Take advantage of email signature banners to promote special deals, discounts, or promotions. This can be a great way to entice customers and drive sales.

13. Sharing educational resources

If your company offers helpful resources such as white papers, e-books, or webinars, use email banners to promote them. This provides value to recipients and positions the company as a thought leader in their industry.

14. Scheduling demos or consultations

For businesses that offer services, email banners can be used to schedule demos or consultations with potential clients. This can make it easy for interested parties to take the next step and learn more about the company's offerings.

15. Offering an incentive

Email banners can play an important role in the sales process. This specific design offers an incentive for individuals during an initial sales call. Incorporating email banners in the sales journey is a great way to boost engagement and conversions.

Make your email signature banner size work 

While there’s no perfect email signature banner size that works for every person and every claim client, most should be responsive. This means that it should change according to the recipient’s device or screen size.  

This can easily be done with email signature software, but when adding an image of a particular size, there’s no telling how it might end up until you’ve tested it quite rigorously.  

If you wish to size your email signature banner appropriately, there are a number of online tools that you can use, such as TinyPic, that will be able to help. If you’re a little more technically inclined, something as simple as Paint should suffice, however, Adobe Photoshop is always a great choice.  

Bear in mind that if you use an image editor, and not an email signature software, you lose the ability to change and adapt your signature easily. This is one of the hallmarks of email signature software. 

Email signature banners made easy with Exclaimer

If you’re looking for a way to take the pain out of managing your email signature banners, we’re here to help.

Exclaimer simplifies the process of updating signatures for every user in your organization. 

With our email signature management software, you can easily design and create professional banners that reflect your company's brand.

You can also rest assured that all signatures will be consistently applied across all email clients and devices, ensuring a cohesive and professional image for your business.

Learn more about Exclaimer or get yourself a free trial to see the power of email signature software for yourself.