Guides

Add social media icons in email signatures (with 100+ icons to copy)

Marketing

11 April 2022

0 min read

Many brands use social media as a key part of their marketing strategy to stay top of mind with customers. Before making a purchase, it often takes multiple touchpoints across different platforms to build recognition and trust.

Adding social media icons to signatures is a simple but powerful way to boost brand visibility and drive more engagement with your online presence. In this post, we’ll show you how to do it effectively.

At Exclaimer, we help over 65,000 organizations maintain control over their Microsoft 365 email signatures — ensuring every message is on-brand, compliant, and working harder for the business.

By using social media icons in email signature designs, you’ll increase your social presence and engagement with customers, encourage more people to follow you, and send more traffic to your website. Above all, they’ll help to increase your SEO rankings and ultimately grow your customer base.

This means using social media icons in email signatures can work far better than other digital advertising channels to grow your social audiences. This is because you will often be directly targeting existing customers for free.

To add social media icons to email signatures used within your organization, follow these simple steps.

We’ve made it easy for you to integrate social media platforms with your email signature. Below you’ll find that we’ve put together a comprehensive library of the most common social media icons available.

To use these icons, all you need to do is:

Download the free social icons below that are relevant to your business and then insert the images directly into your signature template.
Copy the URL/s of the link icons to copy and paste into your email signature.

Exclaimer

Email Signature Management

Exclaimer is a leading email signature management solution that helps IT and marketing teams centrally control and automate professional email signatures. It enhances efficiency by streamlining deployment, ensures compliance with legal and branding standards, and enables marketing teams to leverage email signatures for targeted campaigns, boosting engagement and brand consistency.

You now need to add social media icons to your email signature. Usually, these will appear just below your contact details. However, feel free to place them anywhere in the signature section.

If you use a WYSIWYG (What You See Is What You Get) editor in Outlook, Gmail, or Google Workspace, you can simply use the Insert picture button to add your LinkedIn buttons and/or other icons.

If you’re using Office 365 (Microsoft 365) or Microsoft Exchange, use the <img /> HTML tag, pointing to the web location of the image. Also, remember to include Alt text (alternative text) in case a recipient is unable to see the images when they receive your emails.

The HTML code will look something like the example below:

<img src="https://www.exclaimer.com/content/images/twitter-35x35.gif" alt="Twitter Icon"/>

Once the icons are in place, you need to add hyperlinks that take recipients directly to your social media profiles. Using a WYSIWYG editor makes this process very easy. All you need to do is:

Select the social media icon
Click the Add a hyperlink button in the top menu
Enter the URL (hyperlink) that leads to the relevant social media channel

The hyperlink should be the profile’s full URL, e.g. https://www.facebook.com/exclaimer or https://www.twitter.com/exclaimer. To add a link to raw HTML, do the following:

Find the image (<img />) code
Insert an <a href=[URL]></a> tag to the code

The code should look similar to the example shown below:

<a href="https://www.twitter.com/exclaimer"><img src="https://www.exclaimer.com/content/images/twitter-35x35.gif" alt="twitter icon"></a>

There you have it. You’ve successfully added social media icons to an email signature. To add more profiles, simply repeat the process as many times as you wish. Having an email signature with social media icons has never been easier.

For a simpler way of adding social media icons to email signatures in Office 365, Google Workspace or Microsoft Exchange, use a dedicated email signature solution from Exclaimer.

Start a fully-functional free trial now!