CEO email signature best practices (with examples)
Contents of article
As a CEO or senior executive, you’re the most important representative of your company. When you think of the largest companies in the world, you automatically think of CEOs like Tim Cook, Elon Musk, and Satya Nadella.
CEOs are the public face of a company and so must exude professionalism in everything they do. Your email signature is an extension of your personal brand, so how you present yourself over email is incredibly important, and it’s why you need to include a corporate CEO email signature and apply best practice on all messages you send.
The perfect CEO email signature provides the necessary contact details in a well-designed, informative, and professional design. It then becomes an essential part of all email communications while building trust in your company.
7 features of a great CEO email signature
The best CEO email signature templates need to include the following information:
1. Your personal information
Full name. You may also want to include your middle initial if it’s appropriate
Job title. Examples include CEO, COO, Founder, Managing Director, President, and Head of Sales
Phone number. This is your direct dial or to your executive assistant
2. Your company’s details
The best President or CEO email signatures include the company’s full legal name and registered address, and any appropriate legal disclaimers. This is an essential way to keep yourself safe and build trust in your brand over email.
3. Corporate logo
Every email you send must be professionally branded with your company logo. Including your corporate logo in your CEO email signature achieves this while also promoting instant brand recognition over business email. You’ll want to make sure that this is a high-quality image, and it displays perfectly on the recipient’s end every time.
4. Professional photo
You represent your company at the highest level as a CEO or senior executive. This means people will want to know what you look like. A professional headshot photo in your email signature is a great way to personalize your messages and increase your chance of getting a response.
However, make sure that you use a suitable photo. Don’t include one where you come across as unprofessional.
5. Social media icons
As a senior leader, you want to promote your company’s social media profiles actively, and even display your company’s social feeds within your CEO email signature. A professional email signature is the perfect place to do this. It’s often useful to include a link to your business or personal LinkedIn profile. This makes it easier for people to connect with you.
6. Clear calls-to-action (CTAs)
It’s never advisable to include too many links in your email signature, as too many link options will have a negative impact on user experience. Instead, have one or two clear CTAs by using rotating display banners or buttons. This could be to promote your company to new business prospects, provide important news to current contacts, or simply as part of a broader email signature marketing campaign.
If your organization uses an email signature solution, you can use multiple email signature templates for different purposes. These can all have different CTAs based on the recipient or nature of the email conversation, allowing you to get the right message to the right person.
7. Calendar link
Make it easy for people to book appointments with you and see how busy your calendar is by including a simple meeting link in your email signature template. This makes it easier for people to reach you, mainly if you’re used to sending and receiving many emails daily.
Additional elements to boost CEO email signatures
We’ve covered all the necessary elements of a great CEO email signature design. But the best CEO email signatures also serve as a marketing tool, and a boost to your company’s brand. Let’s look at what additional elements you can add, to take your CEO email signature to the next level.