CEO email signature best practices (with examples)

main header email signature

Contents of article 

  1. 7 features of a great CEO email signature 

  2. Additional elements to boost your CEO email signature 

  3. What to avoid using in your CEO email signature 

  4. Best practice examples of CEO email signatures 

---

As a CEO or senior executive, you’re the most important representative of your company. When you think of the largest companies in the world, you automatically think of CEOs like Tim Cook, Elon Musk, and Satya Nadella.  

CEOs are the public face of a company and so must exude professionalism in everything they do. Your email signature is an extension of your personal brand, so how you present yourself over email is incredibly important, and it’s why you need to include a corporate CEO email signature and apply best practice on all messages you send.  

The perfect CEO email signature provides the necessary contact details in a well-designed, informative, and professional design. It then becomes an essential part of all email communications while building trust in your company.  


7 features of a great CEO email signature  

 The best CEO email signature templates need to include the following information:  

1. Your personal information  

  • Full name. You may also want to include your middle initial if it’s appropriate

  • Job title. Examples include CEO, COO, Founder, Managing Director, President, and Head of Sales 

  • Phone number. This is your direct dial or to your executive assistant  

  • Email address 

email signature in email
 

2. Your company’s details  

The best President or CEO email signatures include the company’s full legal name and registered address, and any appropriate legal disclaimers. This is an essential way to keep yourself safe and build trust in your brand over email.  

3. Corporate logo  

Every email you send must be professionally branded with your company logo. Including your corporate logo in your CEO email signature achieves this while also promoting instant brand recognition over business email. You’ll want to make sure that this is a high-quality image, and it displays perfectly on the recipient’s end every time. 

4. Professional photo  

You represent your company at the highest level as a CEO or senior executive. This means people will want to know what you look like. A professional headshot photo in your email signature is a great way to personalize your messages and increase your chance of getting a response. 

However, make sure that you use a suitable photo. Don’t include one where you come across as unprofessional.  

5. Social media icons  

As a senior leader, you want to promote your company’s social media profiles actively, and even display your company’s social feeds within your CEO email signature. A professional email signature is the perfect place to do this. It’s often useful to include a link to your business or personal LinkedIn profile. This makes it easier for people to connect with you.  

6. Clear calls-to-action (CTAs)  

It’s never advisable to include too many links in your email signature, as too many link options will have a negative impact on user experience. Instead, have one or two clear CTAs by using rotating display banners or buttons. This could be to promote your company to new business prospects, provide important news to current contacts, or simply as part of a broader email signature marketing campaign.  

If your organization uses an email signature solution, you can use multiple email signature templates for different purposes. These can all have different CTAs based on the recipient or nature of the email conversation, allowing you to get the right message to the right person.  

7. Calendar link  

Make it easy for people to book appointments with you and see how busy your calendar is by including a simple meeting link in your email signature template. This makes it easier for people to reach you, mainly if you’re used to sending and receiving many emails daily.  


Additional elements to boost CEO email signatures 

We’ve covered all the necessary elements of a great CEO email signature design. But the best CEO email signatures also serve as a marketing tool, and a boost to your company’s brand. Let’s look at what additional elements you can add, to take your CEO email signature to the next level.

Related articles

Image Placeholder
Blog

New year, new signature: Power up your marketing with our new features

This new year, ignite the true potential of your email signatures with our brand-new features designed to turbo-boost your marketing efforts.

Read more
Image Placeholder
Blog

A look back at Exclaimer's 2023 highlights

It has been an extraordinary year for us at Exclaimer.

Read more
Image Placeholder
Blog

Santa’s biggest helper: Christmas email signatures

Embark on a captivating journey into how Santa harnesses the power of Christmas email signatures to spread Christmas cheer worldwide.

Read more
Image Placeholder
Blog

New year, new signature: Power up your marketing with our new features

This new year, ignite the true potential of your email signatures with our brand-new features designed to turbo-boost your marketing efforts.

Read more
Image Placeholder
Blog

A look back at Exclaimer's 2023 highlights

It has been an extraordinary year for us at Exclaimer.

Read more
Image Placeholder
Blog

Santa’s biggest helper: Christmas email signatures

Embark on a captivating journey into how Santa harnesses the power of Christmas email signatures to spread Christmas cheer worldwide.

Read more