The 12 email signature tips of Christmas
Switching up your standard email signatures at Christmas time is a smart move for lots of reasons. Not only will it benefit you practically by sharing important information, but it'll also enhance your marketing efforts and spread good cheer.
To embrace the festive spirit, we've compiled 12 expert tips for Christmas email signatures. Inspired by the timeless tradition of singing "The 12 Days of Christmas," our countdown will have you singing along to the catchy tune in reverse order. So don't be shy and join us in creating holiday magic through every email you send.
12 seasonal offers offering…
Christmas coincides with the end of the year and end of the quarter. It’s also synonymous with gifts and bargain sales. That’s a ripe combination for pulling out your best offers and discounts.
Unlike marketing email shots, email signatures are carried in business emails which are significantly more trusted and almost guaranteed to get opened and read. Ideal for drawing attention to opportunities that please your customers and partners.
11 links a-tracking…
If Christmas email signature ideas are new for you this year, be sure to make every link trackable so that you can measure the performance of your seasonal email signature marketing efforts.
In fact, even if you’re an old hand at this, trackable links are essential for evaluating relative performance. Try out ideas, run some A/B tests, and iterate your approach to make the biggest impact.
10 banners promoting…
Much of digital marketing runs on promo banners, so don’t forget to include your suitably Christmassy ones in email signatures.
Email signature marketing has earned its place alongside other digital tactics, and you can measure its equivalent cash ROI using metrics. Take the opportunity to spruce up your banners with seasonal colors and design touches, especially if they’re going stale.
9 options alternating…
You can do so much more than just running a single email signature design at Christmas. With a centralized email signature management platform like Exclaimer, you can create Christmas signature designs for each business department.
Or load up a few alternatives and have them rotate, so that regular email recipients receive a broader range of signature content.
8 festive designs appearing…
There are numerous opportunities throughout the year to change the design look and feel of email signatures – and Christmas is just one of them. Creating a new Christmas signature design needn’t be hard going, especially with simple drag-and-drop tools like Exclaimer’s.
Consider swapping in Christmas versions of your logo and personal profile pictures of each sender. Just make sure you remain consistent so that – whoever receives it – the brand experience is the same across all your communications channels.
7 opening hours displaying…
It’s important for customers and other stakeholders to know how Christmas might affect your business hours. Email signatures are great for this because it’s often very difficult to get this kind of message across using other channels alone.
Do this regardless of what changes are happening at your business. If you’re closed or closing early then this will help avoid customer disappointment. If you’re opening longer, then ensuring people know this will increase returns on your investment. Even if hours are staying the same, it’s reassuring for people to know as they might not know what to expect otherwise.
6 contact details showing…
Providing accurate contact information – including all-important social media links – is especially valuable at popular holidays when people can be hard to get hold of on the first attempt.
There are so many ways of contacting individuals, you could easily fill up 10 lines of a Christmas email signature with them. But we recommend keeping it to 6 or 7 lines maximum, or else your Christmas email signature starts getting too long and may not be read.
5 gender pronouns!
Do you include gender pronouns in your email signature? It’s certainly more common nowadays, not just among non-binary people but also as a sign of allyship. Perhaps it’s worth remembering that Christmas is often a very happy and generous time but can bring about isolation or family conflict and trigger mental health issues.
Now could be a particularly thoughtful point to introduce gender pronouns in email signatures, at least as an option for employees who want to express them.
4 feedback buttons…
Contacting valued individuals via business email is a great opportunity for gaining feedback metrics like CSAT (customer satisfaction) and NPS (Net Promoter Score).
So rather than stick with the same response buttons, why not use the opportunity to create seasonal ones that get into the Christmas spirit?
3 recipient signatures…
As well as attaching alternative signatures based on email sender, why not tailor your email signature strategy to fire off different designs according to the recipient? A large proportion of most employees’ and organizations’ email is internal, which calls for a different email signature approach than when dealing with external contacts.
For example, with colleagues learning about the staff Christmas party or ‘secret Santa’ arrangements, and customers being sent more commercial calls to action. You could even program reply emails to show condensed versions of your standard email template – ensuring email trails aren’t excessively long when exchanging messages back and forth.,
2 content pieces…
Christmas is a time for giving, and what better to share than your freshest and most valuable content? Email signatures are the ideal vehicle for sharing Christmas-themed content designed to inspire customer success.
Even better if you can track and evaluate the performance of different content marketing campaigns using the email signature channel.
And mobile compatibility!
It just wouldn’t be Christmas to stop people from joining in. But that’s what you risk doing if email signatures aren’t first tested to ensure they render perfectly on all manner of platforms, devices and email clients.
Make your email signatures spread festive cheer this holiday season
Get this right and every recipient will see your email signatures just as you intended – giving you and your marketing elves maximum return on all their hard work!