The 12 tips of Christmas email signatures

Switching up your standard email signatures at Christmas time is a smart move for lots of reasons. Not only will it benefit you practically by sharing important information, but it'll also enhance your marketing efforts and spread good cheer.

To embrace the festive spirit, we've compiled 12 expert tips for Christmas email signatures. Inspired by the timeless tradition of singing "The 12 Days of Christmas," our countdown will have you singing along to the catchy tune in reverse order.

So don't be shy and enhance your Christmas marketing through every email you send.

12 seasonal offers offering… 

Christmas is the perfect time to boost your sales with amazing gifts and exclusive deals. As the year comes to a close, it's an ideal opportunity to offer your best discounts and draw in more customers.

Unlike traditional marketing emails, email signatures are a powerful tool in business communication. They are trusted, frequently opened, and read by recipients, making them perfect for showcasing special offers and opportunities. Use this space to delight your customers and partners with seasonal promotions.

11 links a-tracking… 

If you're trying out Christmas email signature ideas for the first time this year, ensure every link is trackable. This lets you effectively measure your holiday email signature marketing efforts.

Even if you're experienced, using trackable links is key to evaluating performance. Test various ideas, run A/B tests, and refine your approach to make the most impact.

10 banners promoting… 

A Christmas email signature is incomplete without a Christmas banner design. They're sure to stand out, especially if you target audience's inbox is overflowing with holiday emails.

Email signature marketing has earned its place alongside other digital tactics, and you can measure its equivalent cash ROI using metrics. Take the opportunity to spruce up your Christmas banner design with seasonal colors and design touches, especially if they’re going stale.  

9 options alternating… 

You can do so much more than just running a single email signature design at Christmas. With a centralized email signature management platform like Exclaimer, you can create Christmas signature designs for each business department.

Or load up a few alternatives and have them rotate, so that regular email recipients receive a broader range of signature content. 

8 festive designs appearing… 

There are plenty of chances throughout the year to update the design of email signatures, and Christmas is one of them. From snowflakes to Santa hats, there are endless design possibilities to make your emails stand out.

Consider swapping in Christmas versions of your logo and personal profile pictures of each sender. Just make sure you remain consistent so that – whoever receives it – the brand experience is the same across all your communications channels.  

7 opening hours displaying… 

It’s important for customers and other stakeholders to know how Christmas might affect your business hours. Email signatures are great for this because it’s often very difficult to get this message across using other channels.

Do this no matter what changes are happening at your business. If you're closed or closing early, it helps manage expectations. If you're open longer, letting people know can maximize your investment returns. Even if the hours remain unchanged, it's helpful for people to know, avoiding any uncertainties.

6 contact details showing… 

Providing accurate contact information – including all-important social media links – is especially valuable at popular holidays, when people can be hard to get hold of.

We recommend keeping contact details to six or seven lines maximum. Otherwise, your Christmas email signature starts getting too long and may not be easy to read. 

5 gender pronouns!  

Do you include gender pronouns in your email signature? This practice is becoming more common, not only among non-binary individuals but also as a show of allyship. Keep in mind that while Christmas is typically a joyful and giving season, it can also lead to feelings of isolation, family conflicts, and trigger mental health issues.

Now might be a good time to offer employees the option to include gender pronouns in their email signatures for those who wish to express them.

4 feedback buttons… 

Contacting valued individuals via business email is a great opportunity to gain feedback metrics like CSAT (customer satisfaction) and NPS (Net Promoter Score).

So rather than stick with the same response buttons, why not use the opportunity to create seasonal ones that get into the Christmas spirit?  

3 signature variants… 

Instead of just using alternative signatures based on the email sender, consider customizing your email signature strategy to use different designs for different recipients. Since a portion of emails within most organizations are internal, offer a different signature approach for internal emails compared to those sent to external contacts.

For instance, when communicating with colleagues about the staff Christmas party or ‘secret Santa’ plans, the signature could be more casual, while emails to customers might include more commercial calls to action.

You can also set up reply emails to use a shorter version of your usual Christmas email template. This helps prevent long email threads when messages go back and forth.

2 content pieces… 

Christmas is a time for giving, and sharing your best content is a great way to celebrate. Email signatures are perfect for sharing Christmas-themed content that aims to inspire customer success.

It's even better if you can track and evaluate how well different content marketing campaigns perform using the email signature channel.

And mobile compatibility! 

It wouldn't feel like Christmas to prevent people from participating. However, that's exactly what can happen if you don't test email signatures to ensure they display correctly on all platforms, devices, and email clients.

So don't make the mistake of neglecting mobile compatibility during the busy holiday season.

Make your email signatures spread festive cheer this holiday season

Get this right and every recipient will see your email signatures just as you intended – giving you and your marketing elves maximum return on all their hard work. 

Learn more about the benefits of deploying Exclaimer throughout your organization, or get a free demo to see for yourself.