Crafting the perfect email footer: A comprehensive guide
7 December 2023
A well-crafted email footer can make a lasting impression, drive traffic to your website, and even increase conversions. But creating the perfect email footer is not just about adding a few links and contact information. It requires careful thought to ensure it effectively represents your brand and encourages further engagement from your audience.
In this guide, we will discuss the key elements of a perfect email footer and provide tips on how to create one for your brand.
What is an email footer?
A well-crafted email footer, positioned at the bottom of your message, serves multiple purposes. Essentially, it is the final element your recipients see before deciding to take action or move on.
The key components of an email footer
To create a standout email footer, there are several key components you should consider including:
Contact information
One of the primary purposes of an email footer is to provide quick access to your contact information. This includes your company name, physical address, phone number, and email address. You may also want to a link to your website's contact page.
Links to social media profiles
Including links to your social media profiles in the email footer allows recipients to easily connect with you across various platforms. This ensures that they stay up-to-date with your latest news and promotions, enhancing their overall engagement.
Legal disclaimers
Including legal disclaimers in an email footer is highly recommended. This can include your company's privacy policy, terms and conditions, and any relevant disclaimers to protect your business.
Promotional content
An email footer should also include promotional content, encouraging recipients to take a direct action. This could be inviting them to sign up for your newsletter, participate in exclusive sales promotions, or explore your website.
What makes the perfect email footer design?
Designing the perfect email footer isn't just about listing out information; it's about creating something that aligns with your brand while ensuring readability and usefulness. Here are some tips to consider when crafting your email footer design:
Consistency: Your footer should match your overall branding in terms of colors and fonts. This helps to maintain a cohesive and professional appearance.
Simplicity: Keep your design simple and clutter-free. Too many elements can be overwhelming and may distract from important information.
Hierarchy: Arrange the key components of your email footer in order of importance, with contact information at the top followed by other elements.
Responsive design: With the majority of emails now opened on mobile devices, ensure your email footer is responsive and can be easily viewed on different screen sizes.
Navigation: Include links to help readers find essential information quickly. This could include links to your website's FAQ page, customer support, or blog.
In addition to these basic principles of email footer design, always remember that less is often more when it comes down to it. A clean and uncluttered design can make a big impact.
Sample email footer template
Here's a simple but functional email footer template you can customize as per your needs:
Connect with us: [Social media links/icons]
[Unsubscribe Link] | [Privacy Policy Link]
This template keeps it professional while providing all the necessary information in an organized manner.
Creating a meaningful email footer for your company
Creating a meaningful footer for email means more than just ticking boxes. It communicates professionalism, reinforces your brand identity, and even drives customer engagement.
Consider incorporating additional elements like:
Copyright info: Protects your content by claiming ownership.
Awards and certifications: Adds credibility and may spark interest in your business.
Business tagline: Reinforces your message and unique selling proposition.
Upcoming events and promotions: Generates buzz and builds anticipation for future activities.
Additional tips for creating a company email footer
Keep it brief: Your email footer should not exceed more than 5-6 lines. This keeps it concise and ensures that it doesn't take up too much space in the email.
Use a call-to-action: Encourage recipients to take action with a clear and concise call-to-action. This could be something as simple as "Shop Now" or "Learn More."
Update regularly: Make sure to update your email footer periodically, especially if there are any changes in contact information or legal disclaimers.
Test it out: Before finalizing your email footer, send test emails to various devices and email providers to ensure it appears correctly for all recipients.
5 Email footer examples
Designing email footers with Exclaimer
Crafting effective footers is part art and part science. Not everyone has the time to style CSS in HTML emails or ensure their design looks great on every screen size.
If you're seeking a solution that simplifies this task and provides exceptional designs, look no further than Exclaimer. Our platform empowers you to effortlessly create captivating email footers that align seamlessly with your organization's branding.
Don't underestimate the power of a well-crafted email footer and check out our interactive product tour.
FAQs about effective email footers
In this section, we address some common queries about email footers. From understanding the legal requirements to tips on maintaining consistency in your branding, find the answers to your most pressing questions here.
Most email providers such as Office 365 and Google Workspace have dedicated sections where you can setup your footer, usually under 'settings' or 'email configuration' tabs.
The ideal size for an email footer is typically around 600px in width and no more than 200px in height. This ensures that it appears correctly on most devices and doesn't take up too much space in the email.
It's recommended to update your email footer at least once a year, or whenever there are any changes in contact information or legal disclaimers. It's also good practice to periodically review and make updates as necessary.
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