Company email signatures: Boost your brand’s credibility 

Enhancing your brand's credibility is essential for standing out to customers. A strong brand reputation increases customer trust and distinguishes your business from competitors in the marketplace. We've explored several effective strategies to boost your brand's credibility, including optimizing your company email signature for maximum impact.

A professional and well-designed company email signature communicates reliability and professionalism, leaving a lasting impression on recipients. By incorporating these strategies, you can build trust with your audience and establish a strong brand presence.

Increase your brand’s credibility with a company email signature

Brand credibility isn’t built overnight. It takes consistent effort and a long-term commitment to deliver on the promises you make. Every aspect of your business needs to meet your customers’ expectations or, better still, exceed them.

The strength of your brand lies in the consistency of your brand elements, which is why your company email signature plays a critical role.

Before we dig into what makes a great company email signature, let’s look at why brand credibility matters and what else you need to have in place.

Why brand credibility matters

Building a credible brand is essential if you want sustainable business growth. Credible brands enjoy:

• Consumer trust: When a brand is seen as credible, customers have confidence in its products, services, and promises. Without it, making sales can be tough.

• Competitive advantage: When there’s a choice, customers are more likely to pick credible brands over unfamiliar or less reputable alternatives.

• Reputation management: Credible brands can weather crises or negative events better because customers are quicker to trust that they’re doing their best in difficult circumstances.

• Customer retention and advocacy: Satisfied customers who trust a brand will come back time and time again and are comfortable recommending it to others.

• Business growth: Customers are often willing to pay more for brands they trust.

• Partnerships and collaborations: Credible brands attract like-minded partners. Collaborations with other credible brands will extend your reach, open new channels, and further boost your credibility.

Tactics for boosting your brand’s credibility

Company email signature management is one tactic you can employ to boost your brand’s credibility – we’ve got more on that below. Here are some others:

• Consistent brand messaging: Get clear on your brand message across all your comms channels and be consistent. Make sure your brand values align with the experience you’re delivering to your customers.

• Deliver high quality products and services: No matter how big or small the sale, it needs to meet your customers’ expectations.

• Offer exceptional customer service: Put failsafe systems in place to ensure that every customer enjoys a great service at every touchpoint. Resolve issues promptly and take a customer-centered approach.

• Transparent communication: Be honest and upfront in all your brand communications. When there’s a problem, acknowledge and resolve it.

• Authenticity and brand storytelling: Share your story, your values, and the people behind your brand. Connect with your customers in an authentic and relatable way.

• Market leaders: Establish your brand as a thought leader in your space. Share your insights and knowledge, sit on industry panels, and speak at public events.

• Industry awards and certifications: Pursue industry awards that validate your brand’s achievements and expertise, and work towards accreditations that showcase your credentials. Don’t be shy about displaying your accolades for everyone to see.

• Strong online presence: Establish a strong and engaging voice online, across your social media channels and other digital content. Be visible, engage with customer feedback, and get involved in online conversations.

• Partnerships: Enhance your brand by collaborating with other reputable organizations and charities.

• Continuous improvement: Demonstrate real commitment to changing customer needs and market trends. Actively seek feedback and take criticism as an opportunity to improve.

What makes a good company signature email?

Get control of your company signature email. It’s a great way to boost your brand’s credibility, because consistent brand messaging at the end of every email is another way of demonstrating that you’ve got all the angles covered.

But what makes the best email signature for your company?

1. Personal information

The best company email signature includes key contact information in a format that’s easy to read and always up to date. It should include:

• First name and last name

• Job title

• Phone number

• Email address

• Website URL

2. Company socials

Include graphical links to your most active social media channels and the ones your customers use the most. Stick to four at most to keep your company email signature looking clean and uncluttered.

Here are some top dos and don’ts for using social media in email signatures and practical step-by-step advice for adding social media icons into email signatures.

3. Latest branding

Including your corporate logo in an email signature looks more professional than simply writing the company name under the employee’s job title.

Centralized email signature management means no matter how many employees you have, everyone is always using the most up to date brand assets so your email signature with company logo is consistently on-brand across the organization.

There’s lots of advice in this post about how to effectively use logos in email signatures.

Company email signature examples

Get creative with your company email signature to optimize your marketing campaigns and really wow your audience, all the while maintaining brand consistency.

You could create eye-catching graphical banners that promote your awards and credentials, highlight calls to action, or even include one-click feedback surveys.

Or keep it simple and just focus on key aspects of your brand message. Here are some company email signature examples you could use:

1. Promote brand values

Highlight your brand values effectively by adding the latest version of your brand promise after the sender’s personal details. Use a striking handwritten font or incorporate it into a graphical banner or animated GIF.

This catches the eye and enhances brand awareness. Ensure it links to detailed information about your brand values on your website. This approach boosts engagement and strengthens your brand identity.

2. Highlight industry credentials

Showcase your industry credentials by highlighting recent awards, certifications, and notable acknowledgments. By detailing these achievements, you enhance your brand's credibility and trustworthiness.

This not only boosts your reputation but also demonstrates your expertise and commitment to excellence in your field. Incorporating these elements can significantly improve your visibility and authority in the industry.

3. Add social media icons

Inviting email recipients to connect with your brand on social media is essential if you’re going to maximize your online reach.

By engaging with your audience across multiple platforms, you can enhance brand visibility, foster stronger customer relationships, and encourage more dynamic interactions.

4. Professional headshot

Including a professional headshot in your email signature is a smart way to personalize your communication and boost your professional brand.

A high-quality photo of yourself adds a personal touch, creating familiarity and trust with recipients. This visual element helps your contacts associate a face with your name, making interactions more relatable and engaging.

Plus, it strengthens your professional presence, leaving a positive impression before they even read your message.

5. Contact information

Make it easy for people to get in touch with you by including your contact information in your email signature. This should include your phone number, email address, and physical address if applicable.

6. Call to action

Don’t be afraid to include a call to action in your company email signature. Whether it’s promoting a new product or service, encouraging customers to leave a review, or inviting them to attend an event, use the power of email signatures as another marketing channel.

Include bold text with a link to more information about your CTA on your website, and consider using different colored text or font styles for added impact. Just make sure it aligns with your overall branding guidelines.

Creating a company email signature template with software

Using email signature management software means you can set up a centralized company email signature template that can be effortlessly kept up to date, boosting your brand’s credibility with every email.

Exclaimer gives you effortless consistency everywhere, helping you to:

• Simplify your email signature management

• Ensure brand consistency

• Amplify your marketing channels

• Drive customer success

• Maintain legal compliance

• Use targeted signature banners in support of email campaigns

Final thought

Brand credibility takes time. Work consistently towards delivering exceptional customer service in all aspects of your business. Maximizing the real estate within your company email signature visibly demonstrates how your brand takes care of every detail.

And choose Exclaimer to supercharge your company email signatures and fire-up a new marketing channel.

Learn more about our email signature software and get yourself an interactive product tour to see it in action.