Company email signatures: Boost your brand’s credibility
Boosting your brand’s credibility can help you to stand out better in the eyes of your customer. We’ve taken a look at some of the ways you can boost your brand’s credibility, including getting maximum value from your company email signature.
Increase your brand’s credibility with a company email signature
Brand credibility isn’t built overnight. It takes consistent effort and a long-term commitment to deliver on the promises you make. Every aspect of your business needs to meet your customers’ expectations or, better still, exceed them.
The strength of your brand lies in the consistency of your brand elements, which is why your company email signature plays a critical role.
Before we dig into what makes a great company email signature, let’s look at why brand credibility matters and what else you need to have in place.
Why brand credibility matters
Building a credible brand is essential if you want sustainable business growth. Credible brands enjoy:
Consumer trust: When a brand is seen as credible, customers have confidence in its products, services, and promises. Without it, making sales can be tough.
Competitive advantage: When there’s a choice, customers are more likely to pick credible brands over unfamiliar or less reputable alternatives.
Reputation management: Credible brands can weather crises or negative events better because customers are quicker to trust that they’re doing their best in difficult circumstances.
Customer retention and advocacy: Satisfied customers who trust a brand will come back time and time again and are comfortable recommending it to others.
Business growth: Customers are often willing to pay more for brands they trust.
Partnerships and collaborations: Credible brands attract like-minded partners. Collaborations with other credible brands will extend your reach, open new channels, and further boost your credibility.
Tactics for boosting your brand’s credibility
Company email signature management is one tactic you can employ to boost your brand’s credibility – we’ve got more on that below. Here are some others:
Consistent brand messaging: Get clear on your brand message across all your comms channels and be consistent. Make sure your brand values align with the experience you’re delivering to your customers.
Deliver high quality products and services: No matter how big or small the sale, it needs to meet your customers’ expectations.
Offer exceptional customer service: Put failsafe systems in place to ensure that every customer enjoys a great service at every touchpoint. Resolve issues promptly and take a customer-centered approach.
Transparent communication: Be honest and upfront in all your brand communications. When there’s a problem, acknowledge and resolve it.
Authenticity and brand storytelling: Share your story, your values, and the people behind your brand. Connect with your customers in an authentic and relatable way.
Market leaders: Establish your brand as a thought leader in your space. Share your insights and knowledge, sit on industry panels, and speak at public events.
Industry awards and certifications: Pursue industry awards that validate your brand’s achievements and expertise, and work towards accreditations that showcase your credentials. Don’t be shy about displaying your accolades for everyone to see.
Strong online presence: Establish a strong and engaging voice online, across your social media channels and other digital content. Be visible, engage with customer feedback, and get involved in online conversations.
Partnerships: Enhance your brand by collaborating with other reputable organizations and charities.
Continuous improvement: Demonstrate real commitment to changing customer needs and market trends. Actively seek feedback and take criticism as an opportunity to improve.
What makes a good company signature email?
Get control of your company signature email. It’s a great way to boost your brand’s credibility, because consistent brand messaging at the end of every email is another way of demonstrating that you’ve got all the angles covered.
But what makes a good company signature email?
The best company email signature includes key contact information in a format that’s easy to read and always up to date. It should include:
First name and last name
Include graphical links to your most active social media channels and the ones your customers use the most. Stick to four at most to keep your company email signature looking clean and uncluttered.
Here are some top dos and don’ts for using social media in email signatures and practical step-by-step advice for adding social media icons into email signatures.
Including your corporate logo in an email signature looks more professional than simply writing the company name under the employee’s job title.
Centralized email signature management means no matter how many employees you have, everyone is always using the most up to date brand assets so your email signature with company logo is consistently on-brand across the organization.
There’s lots of advice in this post about how to effectively use logos in email signatures.
Company email signature examples
Get creative with your company email signature to optimize your marketing campaigns and really wow your audience, all the while maintaining brand consistency.
You could create eye-catching graphical banners that promote your awards and credentials, highlight calls to action, or even include one-click feedback surveys.
Or keep it simple and just focus on key aspects of your brand message. Here are some company email signature examples you could use:
Promote brand values
Shine a light on your brand values by including the latest version of your brand promise after the sender’s personal details. For example:
It’s our mission to deliver exceptional customer experiences
Your brand promise could be displayed in an eye-catching handwritten font or incorporated into a graphical banner or animated gif, linking to more information about your brand values on your website.
Check out the pros and cons of using animated gifs in email signatures.
Highlight industry credentials
Highlight your industry credentials by promoting recent awards or industry acknowledgements. For example:
Head of Research and Development
Winner of Best Tech Startup 2023
Include the award logo and link to information about this on your website.
Emphasize your expertise by including a tagline that highlights the sender’s professional certifications and industry accreditations. For example:
Senior Financial Advisor
Certified Financial Planner & Member of Financial Advisors Association
It’s a good idea to include professional headshots of employees in your company email signature template anyway, and it’s particularly powerful when coupled with details about their professional qualifications.
Creating a company email signature template with software
Using email signature management software means you can set up a centralized company email signature template that can be effortlessly kept up to date, boosting your brand’s credibility with every email.
Exclaimer gives you effortless consistency everywhere, helping you to:
Simplify your email signature management
Ensure brand consistency
Amplify your marketing channels
Drive customer success
Maintain legal compliance
Use targeted signature banners in support of email campaigns
Brand credibility takes time. Work consistently towards delivering exceptional customer service in all aspects of your business. Maximizing the real estate within your company email signature visibly demonstrates how your brand takes care of every detail. And choose Exclaimer to supercharge your company email signatures and fire-up a new marketing channel.