AI-powered growth: Balancing innovation with strong brand control

Webinar: April 30, 2026

Organized by Exclaimer

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Learn how sales and marketing teams are using AI to drive growth while maintaining brand control. Join this webinar to explore the balance between speed, innovation, and consistent communication.
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AI is changing how businesses grow. Sales outreach is faster, campaigns go live sooner, and product-led journeys scale with less effort. But growth now depends on how well that speed is controlled.

As AI is applied across more workflows, brand standards become harder to maintain. Messaging starts to vary across teams, and governance struggles to keep up with the pace of execution.

This webinar explores why balancing innovation, speed and brand protection is a critical part of modern sales, marketing, and product-led growth strategies.

You’ll leave with a clearer understanding of:

  • How AI is promising growth across sales, marketing, and product-led models

  • The risks to consider as output scales

  • Why brand control and governance are becoming central to sustainable growth

Register now to join the discussion.

About our speakers

Laura Wilkinson

Laura Wilkinson

VP Global Demand Generation & Channel Marketing

Laura leads global demand generation and channel marketing at Exclaimer, where she is responsible for driving pipeline growth, partner engagement, and scalable marketing programs across regions. Her work focuses on connecting strategy with execution, ensuring marketing delivers measurable impact across both direct and partner channels.

Elisabeth Goossens

Elisabeth Goossens

Director of Brand Communications

Elisabeth leads Exclaimer’s global brand narrative, thought leadership, and research-led storytelling. With over 15 years’ experience in PR and B2B technology marketing, she is known for turning complex ideas into clear, compelling communications that resonate with global audiences.

Becky Dunne

Becky Dunne

Head of PLG

Becky leads product-led growth go-to-market strategy at Exclaimer, where she focuses on driving scalable customer acquisition and expansion. Her role brings together product, sales, and marketing to create a more streamlined path from first use to long-term value.

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