Personalization: How to build engagement in an impersonal world

Targeting and personalization have become more challenging as privacy concerns take center stage. And budgets must keep up with ever-growing media spends, meaning doing much more with less.

In this session, Carol Howley, CMO at Exclaimer, and Ailsa Bates, Exclaimer's Director of Content & Brand, explore how marketers need to pivot towards being more authentic and how utilizing every channel you own in a coordinated way can support both demand generation and building long-term relationships.