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The top marketing trends for 2026

Webinar: January 22, 2026

Your timezone: 16:00 UTC+00:00

Organized by Exclaimer

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Our speakers
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Jennifer Herbison
SVP Global Marketing

Kyle Krone
Kyle Krone
Senior Manager - Regional Marketing

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Marketing leaders face rising expectations around trust, clarity, and control. Buyers choose how they engage. Automated content is easier to spot. And small communication gaps now carry real risk.

This webinar breaks down the marketing trends that’ll shape 2026, from customer-led buying and early trust signals, to practical AI use and the expanding role of compliance.

Designed for marketing leaders, this session focuses on what to prepare for now and where communication standards will matter most in the year ahead.

You'll learn:

  • How customer-led buying is changing engagement 

  • Why trust forms earlier and which signals matter 

  • How AI and compliance will shape marketing in 2026

About our speakers

Jennifer Herbison

SVP Global Marketing, Exclaimer

Jennifer is an experienced growth and marketing leader with over 15 years of expertise in creating and implementing global growth strategies. She consistently drives significant growth, high engagement, and low acquisition costs while prioritizing the customer experience at every stage of the journey.

Kyle Krone

Kyle Krone

Senior Manager - Regional Marketing, Exclaimer

Kyle is a Senior Marketing Manager with more than 10 years of experience leading digital marketing initiatives for cloud-based technology solutions. Her work focuses on designing and executing performance-driven campaigns that support customer acquisition, pipeline growth, and long-term revenue goals.

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