Industry: Automotive
About
Size: 650+ employees
HQ: Exeter,
United Kingdom
Background
City West Country is an automotive retail group based in South West England. The business operates 12 dealership locations across Exeter, Taunton, Plymouth, and Truro, representing a portfolio of marques including Mercedes-Benz, Smart, GWM, and BYD.
The company employs over 650 staff and is part of a wider group structure that includes both traditional dealership operations and electric vehicle-focused brands.
City West Country’s challenge
Email signature updates were time-consuming and inconsistent, with IT relying on scripts that no longer worked reliably in modern Outlook environments. Users could manually edit their job titles or layouts, leading to brand issues and internal complaints that required IT to step in and resolve.
The marketing team also had no control over signature content or campaigns, with outdated banners often staying live for months. This cost IT over 10 hours each month on fixes, pulling focus away from higher priorities.
How Exclaimer helped
City West Country implemented Exclaimer's email signature management solution and remove the burden from IT. Now, marketing controls every brand’s signature content and campaign banners without relying on IT.
With Exclaimer, City West Country can:
Ensure the correct signature is automatically applied for four marques and 12 dealership locations.
Lock down job titles and layouts so users can’t make unauthorized changes.
Schedule and remove campaign banners on time, avoiding outdated or inconsistent messaging.
Save IT over 10 hours each month by eliminating manual updates and escalations.
The results
By centralizing and automating email signature management, City West Country achieved:
100%
reduction in manual signature admin
90%
fewer signature-related escalations
10+ hrs./mo.
freed for higher-value IT work
Before & after
Before: Managing email signatures was a manual process that took over 10 hours of IT time each month. Scripts often failed, users edited their own job titles, and campaign-specific banners could stay live for months. This created brand inconsistency and ongoing internal escalations.
After: Email signature management is now fully automated. Updates are handled by marketing, job titles are locked down, and campaigns are scheduled in advance. The result is 100% brand consistency across 650+ employees and significantly reduced IT involvement.
“Before Exclaimer, signatures were a constant distraction for IT. Now it’s all automated and controlled, so we can focus on projects that move the business forward. For a multi-brand group like ours, having every user send consistent, accurate emails without IT involvement is a huge win.”
Andrew Samuel
Head of IT, City West Country
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