Industry: Automotive B2B Services
About
Size: 350 employees
HQ: Nantwich,
United Kingdom
Background
ROI Automotive is a B2B services company, combining marketing, technology, and people solutions to help automotive brands and leasing companies grow fleet sales, improve customer experience, and digitize their operations. Email is one of the company’s most trusted channels for day-to-day communication and brand exposure.
ROI Automotive's exponential growth over the last five years meant email signatures became a blind spot. Without a centralized system, branding became inconsistent and campaign messaging lost its reach. Every small update meant another IT request.
The team knew email had more potential. They wanted a way to treat it like the branded channel it is, without creating more work for IT.
ROI Automotive’s challenge
Email signatures at ROI Automotive were manual, inconsistent, and a drain on IT time. Users copied and pasted signature templates. Marketing had no visibility. Banners went out of date, or didn’t show up at all.
IT handled every request, creating bottlenecks across the business and impacted the professional image they wanted to portray.
How Exclaimer helped
ROI Automotive implemented Exclaimer to centralize email signature management and remove the burden from IT. The marketing team now controls signature content and campaign banners across all departments, launching new initiatives in under 15 minutes.
With Exclaimer, ROI Automotive can:
Automatically apply consistent, branded signatures across all 350 employees without user input.
Assign different layouts for sales, operations, and leadership teams to reflect role-specific needs.
Use email signature banners to promote campaigns and events.
Give the marketing team full control to update messaging in minutes, without any IT tickets or learning curve.
Easily tailor signature messages for internal and external communications.
The results
By turning business email into a marketing-owned channel, ROI Automotive achieved:
100%
brand consistency across every email
15 minutes
to launch company-wide campaigns, down from days
100%
of updates managed by the marketing team
Before & after
Before: Signature updates were manual and inconsistent. IT handled every change, and campaigns were often delayed or missing. Marketing relied on users to apply updates themselves, which led to errors and inconsistency.
After: The marketing team now manages all email signatures. Campaigns launch in minutes. Branding is consistent across 350 employees with no IT involvement.
“Exclaimer is incredibly simple but effective for any marketing team that needs to control messaging at scale without relying on IT. My team are updating campaign banners within minutes, no training, no handover — it’s that simple. We use it as a brand tool to keep our clients updated on ROI Automotive. It’s simple, fast, and totally aligned with how we run marketing today.”
Amy Close
Chief Marketing Officer, ROI Automotive
Ready to turn every email into a branded, campaign-ready channel?
Put marketing in control and launch updates in minutes, without IT.
