How Sussex Cricket aligned every email with live marketing campaigns using Exclaimer

Background

Sussex Cricket is the oldest first-class county team in England and one of the most recognized names in domestic cricket. Its small marketing team runs everything in-house, from promoting T20 ticket sales to driving annual membership renewals.

With multiple campaigns running year-round, the club needed a way to keep messaging consistent across every touchpoint, especially in daily emails going out to fans, sponsors, community partners, and internal teams.

Sussex Cricket’s challenge

After a team restructure, Sussex Cricket found itself with inconsistent, outdated email signatures. There was no centralized system. No process. And no clear ownership. Marketing couldn’t make updates, and IT wasn’t involved.

That meant live campaigns weren’t making it into the inbox, and critical promotional real estate was going to waste. This created missed opportunities for keeping stakeholders and fans up-to-date on important events and marketing initiatives.

Exclaimer helped Sussex Cricket turn every email into a reliable communication channel.

The results

How Exclaimer helped

Sussex Cricket turned to Exclaimer for centralized email signature management. Now, the marketing team can control campaign messaging across every outbound email without touching IT systems.   

With Exclaimer, Sussex Cricket’s marketing team can: 

• Manage and update email signatures independently, with no IT tickets or delays. 

• Launch seasonal banners and time-sensitive promotions across the entire organization in minutes. 

• Keep internal and external audiences aligned on what’s happening, whether it’s ticket sales or charity events.