Industry: Sports & Entertainment
About
Size: 130 employees
HQ: Hove,
United Kingdom
Background
Sussex Cricket is the oldest first-class county team in England and one of the most recognized names in domestic cricket. Its small marketing team runs everything in-house, from promoting T20 ticket sales to driving annual membership renewals.
With multiple campaigns running year-round, the club needed a way to keep messaging consistent across every touchpoint, especially in daily emails going out to fans, sponsors, community partners, and internal teams.
Sussex Cricket’s challenge
After a team restructure, Sussex Cricket found itself with inconsistent, outdated email signatures. There was no centralized system. No process. And no clear ownership. Marketing couldn’t make updates, and IT wasn’t involved.
That meant live campaigns weren’t making it into the inbox, and critical promotional real estate was going to waste. This created missed opportunities for keeping stakeholders and fans up-to-date on important events and marketing initiatives.
How Exclaimer helped
Sussex Cricket turned to Exclaimer for centralized email signature management. Now, the marketing team can control campaign messaging across every outbound email without touching IT systems.
With Exclaimer, Sussex Cricket’s marketing team can:
Manage and update email signatures independently, with no IT tickets or delays.
Launch seasonal banners and time-sensitive promotions across the entire organization in minutes.
Keep internal and external audiences aligned on what’s happening, whether it’s ticket sales or charity events.
The results
Exclaimer helped Sussex Cricket turn every email into a reliable communication channel.
100%
brand consistency
Zero
IT involvement
Increased
visibility for every campaign
Before & after
Before: Email signatures were outdated and disconnected from active campaigns. There was no process for updates, and marketing missed a low-lift opportunity to extend promotional reach.
After: Every employee now sends branded, up-to-date email signatures. Marketing owns the process. Campaigns reach fans, partners, and staff through every email without extra effort.
“Within minutes, I was in the Exclaimer platform and quickly updating our email signatures. Exclaimer’s that simple. It’s now a go-to tool for keeping our campaigns front and center, especially for internal audiences who might otherwise miss what’s going on. I’d absolutely recommend it to other sports organizations.”
Jamie Burnett
Senior Marketing and Communications Manager at Sussex Cricket
See what you could do with Exclaimer
Use every email to reinforce your marketing campaigns without adding to IT’s workload.
