How Zeren centralized email signatures across a distributed global team
HQ:
London, United Kingdom
Industry:
Staffing & Recruitment
Size:
50 employees
Features used:
Background
Zeren is a talent agency based in London that specializes in scaling high-growth software companies. Its consultants work across a distributed, global team, building close relationships with clients in a fast-moving, competitive market.
As the team grew, so did the number of individual devices, email clients, and locations its consultants worked from. Signatures were set up and maintained one user at a time, with no central point of control. Email signatures started to look and read differently depending on who sent them, undermining the consistent brand image Zeren needed to compete.
Before & after
Before
Signatures set up and maintained individually, user by user
Logos and formatting failing to display on webmail and certain phone types
No central point of control over brand consistency
IT and consultants both spending time on manual fixes
A fragmented brand image in a competitive market
After
Email signatures centralized and managed from one platform
Consistent formatting across every device, browser, and email client
Signature updates deployed without input from individual consultants
Rules-based control synced with Microsoft 365 security groups
One consistent brand image across the entire global team
Zeren's challenge
Before Exclaimer, Zeren's distributed team made consistent branding difficult to enforce.
The IT and consultant teams faced multiple pain points:
No central deployment mechanism: IT could set a standard, but had no way to push it out or enforce it. Every change meant walking individual consultants through their own Outlook settings.
Webmail and mobile blind spots: Consultants using webmail or certain phone types couldn't display logos at all, so even willing consultants couldn't match the standard on every device.
No way to hold the line on brand standards: Leadership wanted one consistent look across every consultant, but had no mechanism to set that standard once and have it stick.
Troubleshooting that didn't scale: Fixing signatures case by case worked when the team was small. As Zeren grew, the same manual approach ate more IT time for the same result.
The results
100%
brand consistency
Zero
manual inputs
One
signature standard
How Exclaimer helped
With Exclaimer, Zeren can:
Centralize email signatures and deploy updates instantly across the entire team, without touching individual devices.
Standardize formatting across webmail, mobile, and desktop, so logos and branding display correctly every time.
Apply Signature Rules to layer signature elements automatically, based on a consistent set of rules, with no manual toggling per user.
Sync with Microsoft 365 security groups so the right signature elements reach the right consultants automatically, without manual data entry.
Free consultants and IT from managing signatures themselves, so they can focus on client work instead.
Centralized control has let Zeren maintain a consistent, professional brand image across a growing, distributed team, with no ongoing maintenance burden on IT.
