ABM strategies: How to max your owned channels

Account-Based Marketing (ABM) is a highly effective, strategic approach to B2B marketing delivering personalized, targeted campaigns to high value accounts. 87% of marketers say that ABM outperforms other marketing investments, ultimately driving big revenue growth.

Hear from Justin Keller, Vice President of Revenue Marketing at Drift and Dan Cafiero, Senior Program Manager at Seagate Technology, as they discuss creating a scalable ABM strategy using owned media channels.