Blog

The hidden costs of building email signature solutions in-house

New data shows the hidden costs of managing signatures in-house. See why IT leaders are shifting to vendor solutions for scale and security.

Why buying beats building: The smarter IT strategy

Building in-house solutions feels efficient but rarely goes as planned. Learn why 71% of internal builds get abandoned and how buying saves time, budget, and bandwidth.

How we increased engagement by 5% with seasonal email signatures

See how Exclaimer used its own platform to add seasonal banners to employee email signatures and increase campaign engagement by 5% during December 2024.

5 email signature mistakes every marketer should avoid

Discover the top five email signature mistakes marketers make—from inconsistent branding to compliance oversights—and learn how to fix them with centralized management.

How to use email signatures to drive Black Friday sales

Learn how to use email signatures to boost your Black Friday campaigns. See examples, best practices, and how centralized email signature management helps marketers launch promotions with ease.

How email signature updates became IT's problem and how to fix it

Email signatures used to be straightforward—set once and forget. Now, it’s part brand asset, part compliance tool, part marketing opportunity. And somewhere along the way, managing it became an IT job. This article looks into how that happened.

Why native email signature tools don’t work for enterprise IT

Learn why built-in tools like Outlook and Gmail fall short for enterprise IT and how centralized email signature management simplifies compliance.

7 steps to secure email signatures & protect your business

Unsecured email signatures expose employees to phishing and impersonation. Learn how to secure your email signatures and protect your brand.