Exclaimer Named “Best Email Signature Management Platform” in 8th Annual MarTech Breakthrough Awards Program

Prestigious international annual awards program recognizes standout marketing, advertising, and sales technology around the world.

LONDON, UK – 14 August 2025 – Exclaimer, the global leader in email signature management solutions, today announced that for the second consecutive year it has been selected as winner of the “Best Email Signature Management Platform” in the annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the most innovative companies in the global marketing, sales and advertising technology industry today.

The Exclaimer platform helps IT and Marketing teams make sure their email signatures are consistent, up-to-date, and compliant by centralizing control, automating updates, and transforming signatures into a dynamic channel for brand engagement. With Exclaimer, organizations can eliminate manual updates, reduce the need for IT support, and run personalized campaigns through CRM integrations and other third-party platforms. Exclaimer also delivers marketing performance data through engagement analytics and A/B testing tools.

The solution works with Microsoft 365, Google Workspace, and Exchange Online, offering additional integrations for platforms like Salesforce HubSpot, and Calendly. Templates are applied automatically using a server-side application that allows for signatures on all devices. Alternatively, a client-side version lets users  preview their signature  while composing emails, or a combination of both applications can be used. The platform uses dynamic logic to tailor signatures based on criteria such as audience (internal vs. external), department, region, or CRM lists. Users can create custom templates for different teams that always maintain consistent brand standards. It’s simple to add legal disclaimers, confidentiality statements, or disclosure notices.

Over the last 12 months, Exclaimer has  introduced new marketing features such as the ability  to embed Facebook and LinkedIn social feeds into signatures as well as an integration with Chili Piper and advanced engagement analytics. A new way to schedule and personalize email signature banners, ideal for time-sensitive marketing pushes, has also been added, and a branding module centralizes brand assets to ensure consistency across users. Most recently, Exclaimer launched its Meeting Branding feature, allowing organizations to apply the same consistent, polished brand experience across all video meetings as they do to email signatures.

“We’re dedicated to enhancing every email and enabling brands and businesses to form stronger connections. Businesses that trust Exclaimer with their email signatures achieve on average a 90% open rate and a 5% click-through rate, turning everyday business emails into an effective marketing channel,” said  Jenny Herbison, SVP Global Marketing at Exclaimer. “Thank you to MarTech Breakthrough. We’ll continue to refine our products to deliver a highly secure and robust service with exceptional customer service. Our product line, a result of strategic acquisitions, thorough research on customer pain points, and customer feedback, is what drives us forward.”

The MarTech Breakthrough Awards program is dedicated to recognizing the standout innovators, leaders and visionaries in the global marketing, sales and advertising technology industries. From marketing automation and customer experience to AdTech, SalesTech, performance marketing, RevOps, analytics, content marketing and beyond, for nearly a decade the awards have honored breakthrough solutions across the full MarTech spectrum. The 2025 program attracted thousands of nominations from companies across more than 15 countries, highlighting the global momentum and innovation driving this rapidly evolving industry. 

“Email remains the most commonly used digital communication channel and with billions of emails sent daily, a signature represents massive potential in branding and engagement opportunities,” said Steve Johansson, Managing Director at MarTech Breakthrough. “Exclaimer helps you take back your time and take charge of email signatures the smart way. With Exclaimer, signatures become a smart way to protect your brand, support compliance, and offer cross-team productivity. Congratulations on winning ‘Best Email Signature Management Platform!’”

About Exclaimer

Exclaimer is the leading provider of email signature management solutions for Microsoft and Google email services. Its scalable cloud-based platform enables organizations to centrally manage and automate email signatures, ensuring regulatory compliance, operational efficiency, and brand consistency. Built for IT teams, Exclaimer simplifies administration by eliminating manual updates, reducing security risks, and maintaining full control over corporate email communications.  

Exclaimer delivers 20 billion email signatures from 9 million email account across 70,000 organizations annually. Its diverse customer base includes Sony, Mattel, Bank of America, NBC, the Government of Canada, the BBC, and the Academy Awards. 

www.exclaimer.com or follow Exclaimer on Facebook, LinkedIn, and X (formerly Twitter). 

About MarTech Breakthrough

Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.

Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose.

For media enquiries:

Exclaimer
[email protected]