Press Releases
65% of consumers believe brand emails should always be formal, reveals Exclaimer study
Consumers across all age groups are hesitant to trust brands using informal language, with only 20% seeing a positive impact on brand image, and Baby Boomers specifically finding it challenging to connect with such brands.
One size does not fit all: 86% of B2B marketers agree personalized content is the key to success
Exclaimer, the leading email signature management platform, today released The Future of 1:1 Marketing Report. The report explores the challenges B2B marketers face in today’s highly competitive landscape, revealing that personalized marketing communications is the key to conquering them.







