Exclaimer transforms 1:1 emails into high-impact marketing channels with new features
24 October 2024
0 min read
LONDON, UK – October 24, 2024 – Exclaimer, the global leader in email signature management, is revolutionizing how businesses use email signatures with the launch of two new feature updates: enhanced engagement analytics and an all-new Branding feature to empower marketers to transform ordinary email communications into dynamic high-ROI marketing channels, ensuring brand consistency, and unlocking new opportunities for growth.
Data-driven engagement analytics turn email signatures into measurable marketing assets
With Exclaimer’s enhanced engagement analytics, email signatures become more than just contact details—they become dynamic tools for engagement and brand visibility. Businesses can track and optimize the performance of email signatures, making data-driven decisions that amplify marketing campaigns.
Key features include:
Signature performance score: Benchmarks a business’s email signature against signature performance of Exclaimers 65,000+ customer base, revealing opportunities to enhance signature content.
Recommendations engine: Translates performance data into clear, actionable insights, like refining signature design or incorporating dynamic elements like rotating banners.
Domain-level click attribution: Monitors and reports on signature clicks by domain, providing clear insights into who is engaging with content and enhancing ABM and targeted account strategies.
Data export: Easily download engagement data in CSV format for deeper analysis and integration with your marketing analytics platform, enabling better performance tracking and data-driven decisions.
Vicky Wills, Chief Product and Technology Officer at Exclaimer stated:
“Proving ROI is more important than ever for marketers as it demonstrates campaign impact and the wider value of marketing efforts. Yet many still struggle to quantify the true impact of their activities. Our engagement analytics offer a new way to gain valuable insights from email signatures, turning them into drivers of engagement and performance while demonstrating clear ROI. Looking at our customer base data last quarter, we saw a 4% click through rate from email signatures, twice the industry average.”
Unified brand management: Ensure consistent branding across every communication
Alongside analytics, Exclaimer’s new Branding feature simplifies brand management across all email communications. Whether scaling, rebranding, or merging, this feature ensures that every email signature remains on-brand without the hassle of manual updates, helping businesses maintain a cohesive brand experience at every touchpoint.
Key features include:
Centralized asset management: Brings all essential brand elements into one place This ensures every team has the same assets, which can be applied consistently across all email signatures, maintaining a unified brand image.
Automatic updates: Instantly deploys changes to brand elements like logos, fonts, or colors across all signatures. This eliminates manual updates, reducing the risk of outdated branding and ensuring your communications remain current with minimal effort.
Wills concluded:
“As brands grow, maintaining consistency across digital channels is more important than ever. Over half (57%) of consumers have indicated they feel negatively towards an organization when they receive emails without a professionally and consistently branded signature indicating that even small inconsistencies can undermine trust and open the door to security risks. Our Branding feature ensures that businesses can safeguard their brand integrity effortlessly, keeping every signature aligned with the latest guidelines.”
With these latest feature updates, Exclaimer redefines the role of email signatures in marketing, turning them into performance-driven assets that enhance brand visibility, engagement, and ROI. For businesses seeking to make the most of every customer interaction, Exclaimer provides the tools to not only maintain consistency but to also drive measurable marketing success.”
All customers can access Branding. Analytics are available to Pro Plan subscribers and starter and Standard plan users can upgrade for full access.
If you're new to Exclaimer and haven't experienced the benefits of centralized email signature management, try it for free or book an online demo today.
About Exclaimer
Exclaimer is the industry's leading provider of email signature solutions, empowering businesses to unlock the potential of 1:1 email as a marketing channel. With its award-winning platform, organizations can simplify the management of email signatures to deliver consistent branding, deliver marketing campaigns and company news, gather real-time customer feedback, and much more.
Over 65,000 organizations in 160+ countries rely on Exclaimer for their email signature solutions. Its diverse customer base includes Sony, Mattel, Bank of America, NBC, the Government of Canada, and the BBC.For more information, visit www.exclaimer.com or follow Exclaimer on Facebook, LinkedIn, and X (formerly Twitter).
