Run targeted signature campaigns with new HubSpot integration

For today's B2B buyer, personalized communication is a must-have, not an optional extra. Generic messages simply don't work anymore. In the early days of the internet, personalization gave brands a competitive advantage online. Now, a significant 87% of businesses say that at least some of their customers expect personalized content, and 43% report that most of their customers expect it.  

Our audiences want timely, relevant communications; otherwise, they quickly lose interest. That's why we're thrilled to introduce Exclaimer's latest feature: an integration with HubSpot, the leading CRM platform. Building on the success of our Salesforce integration, this new feature enables businesses to drive deeper personalization at scale across every email interaction.  

By integrating with HubSpot and applying specific recipient lists to your signatures, you can amplify the impact of every email interaction, foster stronger connections with your audience, and drive more meaningful marketing outcomes. 

Precision targeting, personalized impact 

By connecting Exclaimer with HubSpot, users can apply specific signatures to targeted lists, ensuring every email leaves a lasting impression.  

Here’s how this integration can elevate your campaign strategy: 

1. Seamless integration 

Connect Exclaimer with HubSpot to tap into contact, company, and deal-based lists. When using these lists to target your signature campaigns, you’ll ensure your messages consistently hit their target. 

2. Targeted signatures 

Personalize signature content for specific recipients taken from lists of companies, contacts or deals in HubSpot to boost engagement with tailored communication. With precise targeting and insights, your audience will feel recognized and valued. 

3. Increased engagement 

Connect your campaigns with the right audience to increase the chances of your message resonating and increase clicks to content with your targeted lists. Run perfectly aligned ABM campaigns through your email signatures to deliver messages that consistently resonate with your prospects and customers. 

4. Intelligent campaigns 

Combine this integration with our Campaigns feature to target your promotional banners to the right audiences. 

Maximize how you use our HubSpot integration 

With our HubSpot integration, you can easily turn your email signatures into a powerful marketing tool. Simply select your target list from the drop-down menu when selecting who receives an email signature. Then, every time those on the targeted list receive an email from you or selected teams within your organization, they’ll see that specific banner instead of a generic one. 

Here are three practical examples of how you can use our HubSpot integration to enhance your marketing efforts: 

1. Generating reviews and testimonials 

• HubSpot list: Customers with a positive survey or NPS feedback. 

• Signature content: Include links to review sites to encourage satisfied customers to share their experiences. 

2. Increasing subscribers 

• HubSpot list: Target accounts that have yet to register or subscribe. 

• Signature content: Add a Social Feed or a direct link to your newsletter to convert potential subscribers. 

3. Driving event or webinar registrations 

• HubSpot list: Webinar or event prospects list. 

• Signature content: Promote upcoming events or webinars with a registration link to drive attendance and engagement. 

This is just the beginning... 

As we continue to innovate our email signature management platform, we’re focused on empowering marketers to unlock the full potential of personalized, 1:1 communication. Our integration with HubSpot marks the next step in this journey.  

Stay tuned as we continue to introduce features designed to empower you with seamless workflows, deeper insights, and more control over your brand communication.  

How to access our HubSpot integration 

Subscribers to our Pro plan can log into our signature designer and turn on this new feature in the Integrations section of the Configuration options. You can also visit our Knowledge Base for more details on the setup process. 

If you're using our Starter or Standard plans or the legacy Signature Management Cloud package and want to upgrade, contact our sales team. 

Not using HubSpot? No problem, we offer a Salesforce integration too. Learn more and see how you can select recipient lists from Salesforce to target them effectively in your signatures. 

Not an Exclaimer customer? Start a free trial or book an online demonstration to begin using our HubSpot integration with your email signatures.