Supercharge engagement with Exclaimer’s new 'Headline Content'

Ask any savvy marketer, and they’ll be quick to explain the importance of ‘above the fold’ content when designing any marketing collateral.  

As a quick explanation for those not in the marketing field, above the fold refers to the portion of a webpage, document, or business or marketing email that’s visible before scrolling. Content in this area is more likely to be seen and engaged with and is a key factor to consider in user experience and engagement.  

In fact, a study by Neilsen Norman group found that people spent about 57% of their page-viewing time above the fold. 

This is why above the fold content is incredibly important but is typically overlooked when it comes to business emails! 

Above the fold content for your business emails 

This is where our new ‘Headline Content’ functionality comes in. It’s been thoughtfully designed to make it easy for customers to apply this design best-practice.  

It allows you to bring your most important content above the email message body, making it visible to drive even greater engagement from your business emails. Important promotions are immediately visible to external audiences, and internally, key updates and announcements won't get lost in the shuffle. 

Some examples of where the Headline Content feature can be used are: 

External emails 

• Pushing subtle branding elements, for example logos, brand marks, and specific colors and fonts. 

• Promoting an event or piece of content. 

• Encouraging customer feedback via a survey. 

Internal emails 

• Making security announcements, for example, password change requests or promoting training. 

• Marking messages as ‘confidential’ based on a trigger word. 

• Promoting HR, Diversity, Equity and Inclusion or other relevant content. 

• Getting instant feedback to surveys like employee satisfaction or IT helpdesk enquiries. 

• Promoting corporate meetings and events, like company parties and kick-offs. 

Keeping your most important messages above the fold will supercharge engagement and turn your business emails into a high-converting marketing channel! 

Summary 

• Above the fold is a design best practice applied by marketers to increase engagement with marketing collateral. 

• Exclaimer’s new Headline Content feature allows customers to place content at the top of a business email. 

• This lets designated users apply the above the fold content in their business emails to increase engagement. 

• The Headline Content feature is now available for all Exclaimer Pro Plan customers. 

Existing customers can head to our Knowledge Base to learn more about the new Headline Content feature, including setup and usage. 

If you’re not yet an Exclaimer customer, sign up today for a free trial or book an online demonstration to see Headline Content in action.