How ADM Computing achieved £21,000 MRR with Exclaimer
0 min read
Learn how a trusted UK-based MSP leverages email signature management to boost brand consistency and unlock new revenue opportunities.
At a glance
ADM Computing, a leading managed service provider (MSP) based in Canterbury, England, faced challenges in maintaining consistent, professional email signatures for their clients.
By adopting and selling Exclaimer's email signature management solution, ADM streamlined operations, improved client satisfaction, and generated £21,000 in monthly recurring revenue (MRR).
The challenge: Ensuring consistent branding across all client email communications
Managing email signatures for multiple clients within the Microsoft 365 ecosystem was an inefficient, time-consuming process for ADM Computing. The manual nature of updates diverted valuable IT resources from more strategic projects, negatively impacting productivity.
Beyond the operational issues, the company recognized a missed opportunity. As Martin Tanner, Project Director at ADM, pointed out:
"Every day emails are a trusted way to communicate, but they hold so much untapped potential for promoting events, sharing key messages, and strengthening your brand. The problem? Without a simple, centralized solution, making the most of this opportunity is pretty much impossible."
The solution: Centralized email signature management
ADM implemented Exclaimer’s centralized email signature management platform to address these challenges. The solution allowed them to standardize email signatures across all devices and users, save time, and enhance branding and marketing efforts for clients and internal teams. No more manual updates, no more inconsistencies—just a polished, unified corporate image for every single client.
As Martin explained:
"Exclaimer was a game-changer for us. Its easy deployment and design made it simple to ensure brand consistency for our clients. The scalable platform and usage-based billing were ideal. We even started using it internally to promote events and campaigns, helping our small sales team make a big impact."
The platform not only resolved operational inefficiencies but also empowered ADM’s IT team to focus on strategic, high-value business initiatives. Its scalability ensured that Exclaimer seamlessly supported ADM’s growth and their clients’ evolving needs, securing their position as a trusted partner.
What started as a solution to a branding challenge became a key platform for ADM’s internal and external success. With Exclaimer’s reliable performance and responsive support, ADM not only resolved their issues but also helped their team and clients achieve more.
The results: Tangible benefits for ADM and their clients
Exclaimer became an indispensable tool for ADM, delivering measurable impact:
Enhanced customer satisfaction and loyalty: ADM reached an impressive 100% customer satisfaction rate among clients using Exclaimer.
Significant revenue growth: Exclaimer's integration generated up to £21,000 in peak monthly recurring revenue (MRR).
High-profit margins and lasting value: With 40-45% profit margins per sale, Exclaimer became a key offering for ADM. Its reliability ensured that once adopted, clients rarely canceled, creating a steady, long-term revenue source.
Expanded client engagement: Exclaimer helped ADM connect with departments beyond IT, like marketing and HR, creating new opportunities to promote email signature management solutions in Microsoft 365.
Operational efficiency: Exclaimer freed ADM’s IT team to focus on strategic initiatives, driving greater business value.
Exclaimer’s competitive pricing and dependable performance positioned it as a key offering in ADM’s Microsoft 365 deployments. Clients appreciated the long-term reliability and minimal need for ongoing support, resulting in steady revenue and high retention rates.
Why ADM recommends Exclaimer
Tanner highlights the unique value exclaimer brings to both MSPs and their clients:
"Exclaimer does everything we need—and then some. It’s a game-changer for marketing teams, letting them drive results without constantly needing help from IT. That’s exactly what our customers are looking for. Once it's in, it doesn't come out. Its competitive pricing and long-term reliability make it a must-have for every Microsoft 365 instance."
Grow with Exclaimer
Whether you're looking to drive consistent revenue or add value to your tech stack, Exclaimer helps MSPs like you deliver results.
Learn more about partnering with Exclaimer and discover the benefits we can bring to your business.
