How Komfort Partitioning drove £3.2 million in revenue with Exclaimer
HQ:
Birmingham, United Kingdom
Industry:
Manufacturing
Size:
130 employees
Features used:
Background
Komfort Partitioning, a leading UK partition manufacturer, has been serving clients nationwide since 1973.
With offices in Leeds, Birmingham, and Crawley, maintaining a clear and professional brand image in all emails is central to their reputation.
Before & after
Before
Email signature updates took 130 hours annually, and marketing opportunities through email signatures were largely untapped, leaving significant potential on the table.
After
Automated signature updates resulted in a 99% time savings, and the use of email signature marketing generated 597,000 impressions, 24,000 clickthroughs, and £3.2 million in influenced revenue annually.
Komfort's challenge
Komfort Partitioning faced challenges with maintaining consistent email branding across their 130 employees. An outdated, in-house signature system led to inconsistent signatures, which resulted in a fragmented brand image. The manual process was inefficient, time-consuming, and prone to errors, making it difficult to update signatures quickly or use email as a consistent marketing tool.
As a result, they missed opportunities to reinforce their brand and promote campaigns in every email.
By adopting Exclaimer, Komfort Partitioning saw a remarkable transformation in both operational efficiency and marketing performance.
The results
£3.2m
in influenced annual revenue
24,000
clickthroughs generated
99%
time savings
How Exclaimer helped
Exclaimer’s centralized email signature management solution allowed Komfort to:
Simplify the deployment and updating of email signatures, ensuring they adhered to the company’s branding guidelines.
Add targeted promotional banners and calls-to-action to enhance marketing efforts.
Make quick updates to align email signatures with quarterly campaigns.
