Customer story

How Komfort Partitioning drove £3.2 million in revenue with Exclaimer

Transforming email signature management to enhance brand consistency and drive revenue.

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About


Industry: Manufacturing


Size: 130 employees


HQ: Birmingham,
United Kingdom

glass partitioning in an office

Background

Komfort Partitioning, a leading UK partition manufacturer, has been serving clients nationwide since 1973.

With offices in Leeds, Birmingham, and Crawley, maintaining a clear and professional brand image in all emails is central to their reputation.  

Komfort's challenge

Komfort Partitioning faced challenges with maintaining consistent email branding across their 130 employees. An outdated, in-house signature system led to inconsistent signatures, which resulted in a fragmented brand image. The manual process was inefficient, time-consuming, and prone to errors, making it difficult to update signatures quickly or use email as a consistent marketing tool.

As a result, they missed opportunities to reinforce their brand and promote campaigns in every email.


How Exclaimer helped

Exclaimer’s centralized email signature management solution allowed Komfort to: 

  • Simplify the deployment and updating of email signatures, ensuring they adhered to the company’s branding guidelines. 

  • Add targeted promotional banners and calls-to-action to enhance marketing efforts. 

  • Make quick updates to align email signatures with quarterly campaigns. 

The results

By adopting Exclaimer, Komfort Partitioning saw a remarkable transformation in both operational efficiency and marketing performance.


£3.2 million
in influenced annual revenue


24,000
clickthroughs generated


99%
time savings

Before & after

  • Before: Email signature updates took 130 hours annually, and marketing opportunities through email signatures were largely untapped, leaving significant potential on the table. 

  • After: Automated signature updates resulted in a 99% time savings, and the use of email signature marketing generated 597,000 impressions, 24,000 clickthroughs, and £3.2 million in influenced revenue annually. 

glass partitioning with person in an office

"If you’re looking to enhance brand consistency and drive more impressions and engagement for your marketing and events, I highly recommend checking out Exclaimer. Since implementing their solution, we’ve seen a noticeable increase in interactions and clicks to our landing pages. This has translated into real business benefits, like higher event registrations and improved communication both internally and externally. It’s user-friendly, easy to implement, and ensures every email looks polished and professional."

Laura Anderson
Business Systems Manager at Komfort

Ready to see the same results?

Join over 65,000 companies saving time and boosting engagement with Exclaimer.

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