Videos

How to master personalization in B2B marketing

  • Marketing
  • personalization

5 December 2024

0 min read

We all know that B2B buyers expect personalized experiences from brands, with marketing teams under pressure to deliver more business value as conversion rates decline. However, achieving personalization at scale can be challenging. 

By using data management best practices, aligning with your buyer personas, and investing in the right technology platforms, marketers can unlock the true power of personalization to deliver tailored experiences for every customer and actively promote their brand. 

Hear from speakers from Mutiny and Exclaimer for practical insights on how B2B marketers can scale personalization to increase engagement and achieve better ROI. 

Watch this webinar to: 

  • Understand why personalization matters to B2B buyers and what they expect 

  • Learn how to create a B2B personalization strategy, from getting started to key success metrics 

  • See practical examples of personalization across the buyer journey 

Molly Bruckman

Head of CX & Growth, Mutiny

Molly Bruckman is a customer-obsessed marketing and CX leader. With 10+ years of experience building personalization, CRO and ABM teams and programs, Molly thrives on developing creative solutions that propel marketers to new heights.  

Her journey spans diverse landscapes, from nimble B2B startups to dynamic B2C enterprises, orchestrating growth programs across various channels such as web, email, community and events - always with an eye for innovative strategies. 

molly bruckman

Ilana Trapeznikov

Senior Digital Marketing Manager, Exclaimer

Ilana Trapeznikov is Senior Digital Marketing Manager at Exclaimer, where she spearheads our website strategy and conversion rate optimization roadmap. With a wealth of experience in digital marketing, Ilana brings invaluable insights into driving growth and enhancing online engagement. 

Before joining Exclaimer, Ilana honed her expertise in growth marketing with companies such as TD Bank Group (TD) and Airbyte, a leading data movement SaaS. 

Ilana Trapeznikov

Brock Goddard

Demand Generation Manager, US, Exclaimer

Brock Goddard is a leading Demand Generation Manager at Exclaimer in the US, known for his expertise in designing personalized go-to-market programs.

He focuses on understanding market trends and individual customer needs, managing tailored omnichannel ABM campaigns that align with Exclaimer's business goals.

Brock Goddard

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