The martech trap: Why the answer isn’t more tools

Marketing budgets for technology are growing, but more than 55% of CMOs say ROI falls short. Too many tools sit disconnected from customer needs and product positioning, leaving teams with extra cost and limited impact. 

This webinar explains how to make martech work. You’ll see how to align technology with customer and product insight, focus on the channels that matter most, and build campaigns that deliver results without unnecessary complexity. 

What you’ll take away: 

• How to assess which tools are worth keeping 

• Why customer and brand insight increase campaign performance 

• A simple framework for reducing complexity and improving results