Why most martech stacks don’t deliver results
23 July 2025
0 min read
Most marketing teams are spending more on technology, but aren't seeing better results. Tools are underused, disconnected from strategy, and failing to deliver the impact teams expect.
And the issue isn’t the stack. It’s how teams use it. Success depends on knowing your audience, aligning with product, and building campaigns with a clear message—not chasing more platforms.
Join Exclaimer’s SVP Global Marketing, Jennifer Herbison, as she shares what high-performing teams need to do and how to refocus your martech stack around what actually works.
Here’s what you’ll gain by watching:
Proven ways to simplify your stack: Identify which tools support growth and which ones don’t.
Insights that shift your perspective: Understand how better customer and product knowledge drives better results.
A framework to drive more impact: Plan campaigns that perform without adding more complexity.
