5 ways to use your email signature to celebrate International Women's Day

International Women's Day (IWD), celebrated on 8 March every year, is a time to honor women and highlight the push for gender equality across the globe. The month of March is also dedicated to commemorating and celebrating all the achievements driven by women, propelling awareness for gender parity. 

We've dug up some ideas to help you show your support, including customizing your email signature. 

The importance of an International Women's Day email signature 

Including an email signature that supports International Women's Day demonstrates your organization's commitment to advancing gender equality and willingness to engage in discussions on the topic within the workplace. 

Using an International Women's Day email signature also serves as an educational tool about the ongoing issues surrounding gender disparities. 

When every staff member is encouraged to acknowledge International Women's Day in their email signature, it sends a powerful signal. It conveys to your team, clients, and customers that your company values each individual and is invested in gender equality. 

How to tailor your email signature for International Women's Day 

For a strong brand image, every email signature across your organization needs to be consistent to effectively celebrate International Women’s Day. Using a centralized email signature manager for any updates guarantees brand uniformity among all team members. 

You should also consider segmenting your IWD email signatures to deliver personalized and relevant content. This will increase the chance of your message resonating with your audiences. 

For example, your HR team could use signature banners that promote your diversity initiatives and benefits. This will undoubtedly help with recruitment efforts. Similarly, your Sales and Customer Service teams could promote your IWD event initiatives. These are just two examples of how aligning your brand with what your customers value creates an emotional connection. Research has shown that emotionally connected customers are over twice as valuable as merely satisfied ones. 

5 ideas to create an International Women's Day email signature 

Here are several ways to show your support for gender equality with your International Women's Day email signature. 

1. Incorporate the Purple Ribbon in your logo and email signature 

The Purple Ribbon is a recognized symbol of International Women's Day. Adding it to your logo and email signature showcases your company’s support for gender equality. 

Also consider using your International Women's Day-themed email signature to express solidarity throughout March to everyone who receives an email from your employees. 

2. Promote support for charities and events 

Supporting women's rights involves taking meaningful actions, such as championing and promoting related charities throughout March. 

Your organization could make a simple donation or organize a fundraising event and use your signature banner to promote these activities. 

3. Highlight your International Women's Day activities 

Use your International Women's Day email signature to promote any activities you’re running with a banner linking to a landing page. 

If you're participating in any parades or have other events planned, make sure to feature them in your International Women's Day email signature banner too. 

4. Shout about the content you’ve created for IWD 

Ensure any relevant content, products, or services are clearly highlighted during International Women's Day, along with anything that's been specifically created for the day. 

You could collate all your IWD content into one area and highlight it on your website homepage or use it in a targeted campaign accessible via your email signature. 

If you have social media activities planned, you can include your most recent content in your email signature when you use a third-party solution like Exclaimer. This gives a dynamic overview of all your IWD social activities, which can also help attract more followers.  

5. Align with your company policies 

Advocating for gender equality all year round is far more meaningful than just creating an International Women's Day email signature. If you're representing your organization as a supporter of gender equality, back this up with substantive actions. 

This includes company policies that promote equality, protection from discrimination, and access to healthcare for women's health. 

You could also ensure you're not supporting individuals or organizations that undermine women's rights. Talk to employees about providing ongoing support for women in and outside your organization. 

Celebrating International Women's Day - Key takeaways 

International Women's Day is the perfect opportunity to support women's rights. So, remember to use your email signature to: 

• Encourage team members to recognize International Women's Day

• Amplify your IWD message by including the Purple Ribbon

• Promote fundraising events and support for women's charities 

• Let your audience access all your IWD content  

• Align your company policies with IWD activities 

• Extend your support for women's rights beyond March 

Once International Women's Day is over, continue to amplify how you use email signatures with the best email signature software available. Exclaimer makes it simple to introduce changes to your organization in just a few clicks. 

You'll also be able to: 

• Streamline email signature management 

• Ensure brand uniformity 

• Enhance your marketing channels 

• Elevate customer success 

• Maintain legal compliance 

• Use targeted signature banners in support of wider campaigns 

So, let Exclaimer give you effortless consistency across the board. Discover more about our product or book a demo today.