Introducing Exclaimer’s new Branding feature: Consistent email signatures made simple

Say hello to Exclaimer's new Branding feature - a centralized hub designed to simplify how you brand your email signatures. With Branding, you have a single, centralized space to store and manage your brand assets, ensuring that every email signature reflects your latest logos, colors, and fonts automatically. This means no more manual changes to individual signature templates— your on-brand signatures are always up-to-date and consistent across your entire organization. 

As your company’s branding evolves, such as with a logo refresh or font change, these updates are instantly applied across all signatures, saving time and maintaining brand integrity. This new feature makes it easy for marketing and IT teams to quickly and easily manage branding, protecting your brand's credibility by preventing design inconsistencies. 

The importance of building trust through brand consistency 

Maintaining brand consistency is essential for building a strong, recognizable corporate identity. It creates a familiarity and trust that allows customers to easily recognize your brand across platforms. On the other hand, inconsistent branding can increase the risk of phishing attacks targeting your staff and customers, while also weakening your brand message and eroding trust. 

A report by Marq highlights the impact of consistency revealing that 68% of businesses experienced a revenue increase of 10% or more due to consistent branding. Despite 85% of those surveyed having brand guidelines, only 30% strictly enforced them. This lack of enforcement led 77% of brands to produce off-brand content, hindering recognition and customer connections. 

The key benefits of using Exclaimer’s Branding feature 

In just a few clicks, you can: 

1. Centralize asset management: Store all your brand essentials like logos, fonts, colors, and disclaimers in one place for easy access and a uniform identity.  

2. Effortlessly update signatures: Automatically update all email signatures with your latest branded elements without the need for manual adjustments. 

3. Improve consistency: Use predefined brand assets to keep designs consistent, saving time and ensuring a professional appearance in all communications. 

4. Automate branding: Automate repetitive tasks, allowing your team to focus on more strategic initiatives and boosting efficiency. 

Available now for all Exclaimer customers 

Branding is now accessible to all customers on Starter, Standard, and Pro plans. Access Branding from the menu sidebar under Configuration or go to the signature designer and click on the Branding section to get started.

For more detailed instructions, visit our Knowledge Base. 

Haven't tried Exclaimer? 

If you're new to Exclaimer and haven't experienced the benefits of centralized email signature management, what are you waiting for?

Try it for free or book an online demo today.