Discover Brand Kits: Exclaimer's new method for governing your brand across the digital communications that matter most.Find out more

The future of 1:1 marketing: Exploring challenges & personalization trends

Read our full findings from B2B marketers and learn why personalization is important to any B2B marketing strategy.

Share this whitepaper

In a world where marketing budgets are tighter than ever and competition has never been fiercer, it's more difficult than ever to successfully reach and engage with customers. In fact, 55% of marketers say it’s become harder to reach customers than it was five years ago.

We asked 120 global B2B SaaS marketing leaders about challenges they’re currently facing. Unsurprisingly, they indicated that the main blockers were capturing customer attention, an increased number of touchpoints required, and differentiation against competitors.

In these challenging times, personalized 1:1 marketing is the key to success, with more customers preferring individual interactions over generic messaging.

Read on for our full findings and learn why personalization is important to any B2B marketing strategy.

Read the full report below

Related articles

See all
Image Placeholder

Turn every email into a campaign channel with Exclaimer

See how Exclaimer’s campaign features make it easy to design, schedule, and track banners that promote events, launches, and seasonal offers.

Image Placeholder

Buying Exclaimer: How to collaborate with IT to buy and set up Exclaimer

If you’re not part of the IT team but need their support to move forward with Exclaimer, this guide will help you get them on board—and show why their early involvement is essential to a successful rollout. 

Image Placeholder

Amplify your LinkedIn reach with Exclaimer's new integration

Boost your LinkedIn reach with Exclaimer’s integration. Automatically feature company posts in employee emails to drive engagement. Register for our webinar to learn more.